Notion vs Trello:Which is more popular?
In September 2026, Notion had more branded searches than Trello among project management software in New Zealand. Notion had about 15,800 branded searches, while Trello had 8,340. Notion made up 35.5% of all project management software searches we track, and Trello accounted for 18.7%. When we asked ChatGPT and Google AI Overviews about project management software, Trello appeared in three of the five answers and Notion in none.
Follow Notion vs Trello and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top project management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trello was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Notion did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Asana1st
monday.com2nd
ClickUp3rd
Trello4th
Smartsheet5th
Microsoft Planner6th
Jira7th
Notion–
WorkflowMax–
Basecamp–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- monday.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ClickUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Asana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trello3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Planner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jira2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smartsheet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Notion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WorkflowMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Basecamp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about project management software
5 answers
Asked ChatGPT
“Which project management tool should I use in New Zealand?”
Asked ChatGPT
“What are the best project management tools in New Zealand?”
Asked ChatGPT
“What's the best project management tool in New Zealand for a small team?”
Searched Google, AI Overview
“project management software nz”
Searched Google, AI Overview
“best project management tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Notion or Trello more popular in search?
This chart shows how often people search Google for Notion and Trello by name. Each line represents a brand's share of searches for all 12 project management software we track, month by month, from searches in New Zealand.
Share of searches by month for Notion, Trello. The figures are in the table below the chart.
View monthly share of searches table
| Month | Notion | Trello | Jira | ClickUp | WorkflowMax | Smartsheet | monday.com | Microsoft Planner | Basecamp | Wrike | Asana | Teamwork.com |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 19.7% | 10.5% | 7.1% | 7% | 7.1% | 4.8% | 2.5% | 2% | 0.68% | 0.49% | 0.17% |
| Nov 2025 | 34.2% | 21.5% | 9.4% | 7.7% | 9.4% | 6.2% | 5.2% | 2.8% | 2.2% | 0.75% | 0.43% | 0.17% |
| Dec 2025 | 38% | 23.9% | 8.4% | 7% | 8.4% | 5.6% | 3% | 2.5% | 2.1% | 0.66% | 0.35% | 0.14% |
| Jan 2026 | 44% | 18.4% | 9.8% | 8.1% | 6.5% | 5.5% | 2.1% | 2.9% | 1.6% | 0.67% | 0.38% | 0.16% |
| Feb 2026 | 42.5% | 22% | 7.8% | 7.9% | 6.4% | 5.3% | 2.4% | 2.8% | 1.6% | 0.66% | 0.48% | 0.16% |
| Mar 2026 | 38.5% | 23.9% | 10.5% | 7.1% | 7% | 4.7% | 3.1% | 2.5% | 1.6% | 0.55% | 0.38% | 0.14% |
| Apr 2026 | 39.3% | 20.4% | 8.8% | 9% | 7.3% | 4.9% | 4.9% | 2% | 2% | 0.7% | 0.5% | 0.08% |
| May 2026 | 35.8% | 22.9% | 9.9% | 8.2% | 6.6% | 5.4% | 5.4% | 2.4% | 1.9% | 0.51% | 0.91% | 0.16% |
| Jun 2026 | 37.1% | 23.6% | 8.3% | 6.9% | 8.3% | 4.6% | 4.6% | 2.5% | 1.9% | 0.55% | 1.4% | 0.19% |
| Jul 2026 | 40.4% | 21.3% | 9.1% | 7.6% | 7.5% | 5.1% | 2.8% | 2.7% | 1.9% | 0.58% | 0.93% | 0.1% |
| Aug 2026 | 39.3% | 20.8% | 10.9% | 7.4% | 7.3% | 5% | 2.7% | 2.6% | 2.7% | 0.59% | 0.53% | 0.12% |
| Sep 2026 | 35.5% | 18.7% | 12.1% | 9.9% | 8.1% | 5.4% | 3.7% | 2.9% | 2.3% | 0.78% | 0.49% | 0.11% |
How has the Notion and Trello comparison changed over the last 12 months?
3 findings
- Notion was ahead of Trello in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Notion’s share of searches among project management software in New Zealand moved from 38% to 35.5%, and its estimated monthly branded searches moved from 19.6K to 15.8K.
- Across the 12 months ending September 2026, Trello’s share of searches among project management software in New Zealand moved from 19.7% to 18.7%, and its estimated monthly branded searches moved from 10.1K to 8.3K.
How did search popularity change for New Zealand project management software in September 2026?
2 changes
In September 2026, Notion lost share of searches among project management software in New Zealand, from 39.3% to 35.5%.
In September 2026, Trello lost share of searches among project management software in New Zealand, from 20.8% to 18.7%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Notion’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among project management software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.