Brandwave

How popular isAsana?

In September 2026, people searched for Asana by name about 220 times in New Zealand, a 12% decrease from the previous year. These searches made up 0.49% of all New Zealand project management software searches, placing Asana 11th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about project management software, Asana appeared in four of the five answers and was the most recommended of the 12.

Search and AI answers in September 2026

Asana is the 11th most searched of 12 competitors and the most recommended in AI answers.

  1. NotionShare of searches 35.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TrelloShare of searches 18.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. JiraShare of searches 12.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. ClickUpShare of searches 9.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. AsanaShare of searches 0.49%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top project management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Asana was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Asana is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. monday.com2nd
  3. ClickUp3rd
  4. Trello4th
  5. Smartsheet5th
  6. Microsoft Planner6th
  7. Jira7th
  8. Notion–
  9. WorkflowMax–
  10. Basecamp–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • monday.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trello3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Planner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jira2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartsheet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkflowMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Basecamp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about project management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which project management software compete with Asana?

Asana against project management software in New Zealand, by month

Share of searches by month for Notion, Trello, Jira, ClickUp, WorkflowMax, Smartsheet, monday.com, Microsoft Planner, Basecamp, Asana. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionTrelloJiraClickUpWorkflowMaxSmartsheetmonday.comMicrosoft PlannerBasecampWrikeAsanaTeamwork.com
Oct 202538%19.7%10.5%7.1%7%7.1%4.8%2.5%2%0.68%0.49%0.17%
Nov 202534.2%21.5%9.4%7.7%9.4%6.2%5.2%2.8%2.2%0.75%0.43%0.17%
Dec 202538%23.9%8.4%7%8.4%5.6%3%2.5%2.1%0.66%0.35%0.14%
Jan 202644%18.4%9.8%8.1%6.5%5.5%2.1%2.9%1.6%0.67%0.38%0.16%
Feb 202642.5%22%7.8%7.9%6.4%5.3%2.4%2.8%1.6%0.66%0.48%0.16%
Mar 202638.5%23.9%10.5%7.1%7%4.7%3.1%2.5%1.6%0.55%0.38%0.14%
Apr 202639.3%20.4%8.8%9%7.3%4.9%4.9%2%2%0.7%0.5%0.08%
May 202635.8%22.9%9.9%8.2%6.6%5.4%5.4%2.4%1.9%0.51%0.91%0.16%
Jun 202637.1%23.6%8.3%6.9%8.3%4.6%4.6%2.5%1.9%0.55%1.4%0.19%
Jul 202640.4%21.3%9.1%7.6%7.5%5.1%2.8%2.7%1.9%0.58%0.93%0.1%
Aug 202639.3%20.8%10.9%7.4%7.3%5%2.7%2.6%2.7%0.59%0.53%0.12%
Sep 202635.5%18.7%12.1%9.9%8.1%5.4%3.7%2.9%2.3%0.78%0.49%0.11%

  1. 1.Notion

    35.5%

    Held 1st. 15.8K estimated branded searches, -18.2% vs prior month. Share -3.8 points.

  2. 2.Trello

    18.7%

    Held 2nd. 8.3K estimated branded searches, -18.7% vs prior month. Share -2.1 points.

  3. 3.Jira

    12.1%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.ClickUp

    9.9%

    Held 4th. 4.4K estimated branded searches, +21.3% vs prior month. Share +2.5 points.

  5. 5.WorkflowMax

    8.1%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Smartsheet

    5.4%

    Held 6th. 2.4K estimated branded searches, -0.82% vs prior month. Share +0.5 points.

  7. 7.monday.com

    3.7%

    Held 7th. 1.6K estimated branded searches, +21.5% vs prior month. Share +0.9 points.

  8. 8.Microsoft Planner

    2.9%

    Moved from 9th to 8th. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Basecamp

    2.3%

    Moved from 8th to 9th. 1K estimated branded searches, -22.7% vs prior month. Share -0.4 points.

  10. 10.Wrike

    0.78%

    Held 10th. 350 estimated branded searches, +20.7% vs prior month. Share +0.2 points.

  11. 11.Asana

    0.49%

    Held 11th. 220 estimated branded searches, -15.4% vs prior month. Share 0 points.

  12. 12.Teamwork.com

    0.11%

    Held 12th. 50 estimated branded searches, -16.7% vs prior month. Share 0 points.

Compare popularity between Asana and its closest rivals

Every comparison with Asana

11 comparisons

How has branded search demand for Asana changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Asana in New Zealand fell from 250 to 220.
  • Across the 12 months ending September 2026, Asana’s share of searches among project management software in New Zealand peaked at 1.4% in June 2026 and was lowest at 0.35% in December 2025.

How did search popularity change for New Zealand project management software in September 2026?

6 changes

  1. In September 2026, ClickUp gained share of searches among project management software in New Zealand, from 7.4% to 9.9%.

  2. In September 2026, Jira gained share of searches among project management software in New Zealand, from 10.9% to 12.1%.

  3. In September 2026, monday.com gained share of searches among project management software in New Zealand, from 2.7% to 3.7%.

  4. In September 2026, WorkflowMax gained share of searches among project management software in New Zealand, from 7.3% to 8.1%.

  5. In September 2026, Notion lost share of searches among project management software in New Zealand, from 39.3% to 35.5%.

  6. In September 2026, Trello lost share of searches among project management software in New Zealand, from 20.8% to 18.7%.

How are Asana’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Asana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • asana app
  • asana project management
  • asana project software
  • asana software

Do you work for Asana? To request corrections or removal please contact us via our support page and we will be happy to assist.

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