Brandwave

Asana vs Microsoft Planner:Which is more popular?

In September 2026, Microsoft Planner had more branded searches than Asana among project management software in New Zealand. Microsoft Planner had about 1,300 branded searches, while Asana had 220. Microsoft Planner made up 2.9% of all project management software searches we track, and Asana accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about project management software, Asana appeared in four of the five answers and Microsoft Planner in three. Asana was mentioned before Microsoft Planner in every answer.

Among project management software in New Zealand in September 2026

Who do people search for more?

Microsoft Planner, about 6 searches for every 1 for Asana

Microsoft Planner 1.3K searchesAsana 220 searches

Who does AI mention more?

Asana, mentioned in 4 of 5 answers, Microsoft Planner in 3

Asana in 4 of 5Microsoft Planner in 3 of 5

Who does AI recommend more?

Asana, named ahead of Microsoft Planner in every answer

Asana first in 4Microsoft Planner never first

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Top project management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Asana was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Planner was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Asana was listed before Microsoft Planner in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. monday.com2nd
  3. ClickUp3rd
  4. Trello4th
  5. Smartsheet5th
  6. Microsoft Planner6th
  7. Jira7th
  8. Notion–
  9. WorkflowMax–
  10. Basecamp–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • monday.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trello3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Planner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jira2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartsheet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkflowMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Basecamp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about project management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Asana or Microsoft Planner more popular in search?

This chart shows how often people search Google for Asana and Microsoft Planner by name. Each line represents a brand's share of searches for all 12 project management software we track, month by month, from searches in New Zealand.

Asana and Microsoft Planner among project management software in New Zealand, by month

Share of searches by month for Microsoft Planner, Asana. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionTrelloJiraClickUpWorkflowMaxSmartsheetmonday.comMicrosoft PlannerBasecampWrikeAsanaTeamwork.com
Oct 202538%19.7%10.5%7.1%7%7.1%4.8%2.5%2%0.68%0.49%0.17%
Nov 202534.2%21.5%9.4%7.7%9.4%6.2%5.2%2.8%2.2%0.75%0.43%0.17%
Dec 202538%23.9%8.4%7%8.4%5.6%3%2.5%2.1%0.66%0.35%0.14%
Jan 202644%18.4%9.8%8.1%6.5%5.5%2.1%2.9%1.6%0.67%0.38%0.16%
Feb 202642.5%22%7.8%7.9%6.4%5.3%2.4%2.8%1.6%0.66%0.48%0.16%
Mar 202638.5%23.9%10.5%7.1%7%4.7%3.1%2.5%1.6%0.55%0.38%0.14%
Apr 202639.3%20.4%8.8%9%7.3%4.9%4.9%2%2%0.7%0.5%0.08%
May 202635.8%22.9%9.9%8.2%6.6%5.4%5.4%2.4%1.9%0.51%0.91%0.16%
Jun 202637.1%23.6%8.3%6.9%8.3%4.6%4.6%2.5%1.9%0.55%1.4%0.19%
Jul 202640.4%21.3%9.1%7.6%7.5%5.1%2.8%2.7%1.9%0.58%0.93%0.1%
Aug 202639.3%20.8%10.9%7.4%7.3%5%2.7%2.6%2.7%0.59%0.53%0.12%
Sep 202635.5%18.7%12.1%9.9%8.1%5.4%3.7%2.9%2.3%0.78%0.49%0.11%

How has the Asana and Microsoft Planner comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand project management software in September 2026?

2 changes

  1. Asana’s share of searches among project management software in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.49% in September 2026.

  2. In September 2026, Microsoft Planner rose from 9th to 8th among project management software in New Zealand.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Asana’s and Microsoft Planner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asana

4 branded search terms

  • asana app
  • asana project management
  • asana project software
  • asana software

Microsoft Planner

1 branded search term

  • microsoft planner

How the Brand Demand Index is measured

Other head-to-heads among project management software

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