Brandwave

ClickUp vs Trello:Which is more popular?

In September 2026, Trello had more branded searches than ClickUp among project management software in New Zealand. Trello had about 8,340 branded searches, while ClickUp had 4,440. Trello made up 18.7% of all project management software searches we track, and ClickUp accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about project management software, ClickUp appeared in four of the five answers and Trello in three. ClickUp was mentioned before Trello in three out of four answers.

Among project management software in New Zealand in September 2026

Who do people search for more?

Trello, about 88% more searches than ClickUp

Trello 8.3K searchesClickUp 4.4K searches

Who does AI mention more?

ClickUp, mentioned in 4 of 5 answers, Trello in 3

ClickUp in 4 of 5Trello in 3 of 5

Who does AI recommend more?

ClickUp, named ahead of Trello in 3 of 4 answers

ClickUp first in 3Trello first in 1

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Top project management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ClickUp was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Trello was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ClickUp was listed before Trello in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. monday.com2nd
  3. ClickUp3rd
  4. Trello4th
  5. Smartsheet5th
  6. Microsoft Planner6th
  7. Jira7th
  8. Notion–
  9. WorkflowMax–
  10. Basecamp–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • monday.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trello3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Planner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jira2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartsheet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorkflowMax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Basecamp0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about project management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ClickUp or Trello more popular in search?

This chart shows how often people search Google for ClickUp and Trello by name. Each line represents a brand's share of searches for all 12 project management software we track, month by month, from searches in New Zealand.

ClickUp and Trello among project management software in New Zealand, by month

Share of searches by month for Trello, ClickUp. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionTrelloJiraClickUpWorkflowMaxSmartsheetmonday.comMicrosoft PlannerBasecampWrikeAsanaTeamwork.com
Oct 202538%19.7%10.5%7.1%7%7.1%4.8%2.5%2%0.68%0.49%0.17%
Nov 202534.2%21.5%9.4%7.7%9.4%6.2%5.2%2.8%2.2%0.75%0.43%0.17%
Dec 202538%23.9%8.4%7%8.4%5.6%3%2.5%2.1%0.66%0.35%0.14%
Jan 202644%18.4%9.8%8.1%6.5%5.5%2.1%2.9%1.6%0.67%0.38%0.16%
Feb 202642.5%22%7.8%7.9%6.4%5.3%2.4%2.8%1.6%0.66%0.48%0.16%
Mar 202638.5%23.9%10.5%7.1%7%4.7%3.1%2.5%1.6%0.55%0.38%0.14%
Apr 202639.3%20.4%8.8%9%7.3%4.9%4.9%2%2%0.7%0.5%0.08%
May 202635.8%22.9%9.9%8.2%6.6%5.4%5.4%2.4%1.9%0.51%0.91%0.16%
Jun 202637.1%23.6%8.3%6.9%8.3%4.6%4.6%2.5%1.9%0.55%1.4%0.19%
Jul 202640.4%21.3%9.1%7.6%7.5%5.1%2.8%2.7%1.9%0.58%0.93%0.1%
Aug 202639.3%20.8%10.9%7.4%7.3%5%2.7%2.6%2.7%0.59%0.53%0.12%
Sep 202635.5%18.7%12.1%9.9%8.1%5.4%3.7%2.9%2.3%0.78%0.49%0.11%

How has the ClickUp and Trello comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand project management software in September 2026?

2 changes

  1. In September 2026, ClickUp gained share of searches among project management software in New Zealand, from 7.4% to 9.9%.

  2. In September 2026, Trello lost share of searches among project management software in New Zealand, from 20.8% to 18.7%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using ClickUp’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ClickUp

3 branded search terms

  • clickup
  • clickup app
  • clickup project management

Trello

6 branded search terms

  • trello
  • trello app
  • trello kanban
  • trello planner
  • trello project management
  • trello software

How the Brand Demand Index is measured

Other head-to-heads among project management software

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