Asana vs Basecamp:Which is more popular by branded search in New Zealand?
In August 2026, Basecamp had more branded searches than Asana among project management software in New Zealand. Basecamp was estimated to have 1.4K branded searches compared to Asana’s 330, and held a 3.2% Share of Search versus Asana’s 0.76%.
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Which is more popular in search, Asana or Basecamp?
Compare the project and work management tools New Zealand teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Basecamp, Asana. The figures are in the table below the chart.
View monthly share of search table
| Month | Notion | Trello | ClickUp | WorkflowMax | Smartsheet | monday.com | Basecamp | Asana | Wrike | Teamwork.com |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 22.8% | 8.2% | 8% | 8.2% | 5.7% | 2.3% | 0.64% | 0.77% | 0.18% |
| Nov 2025 | 38.5% | 24.6% | 8.9% | 10.6% | 7.1% | 6.1% | 2.5% | 0.57% | 0.86% | 0.17% |
| Dec 2025 | 42% | 26.8% | 8% | 9.3% | 6.3% | 3.6% | 2.6% | 0.51% | 0.79% | 0.13% |
| Jan 2026 | 49.7% | 21.3% | 9.4% | 7.3% | 6.2% | 2.7% | 2% | 0.52% | 0.77% | 0.17% |
| Feb 2026 | 48.2% | 24.3% | 8.7% | 6.9% | 5.7% | 2.9% | 1.8% | 0.59% | 0.73% | 0.17% |
| Mar 2026 | 44.3% | 27.4% | 8.2% | 7.9% | 5.4% | 3.7% | 1.9% | 0.52% | 0.64% | 0.14% |
| Apr 2026 | 44% | 22.9% | 10.1% | 7.9% | 5.5% | 5.6% | 2.3% | 0.75% | 0.79% | 0.09% |
| May 2026 | 41.1% | 26% | 9.2% | 7.3% | 6.1% | 6.3% | 2.2% | 1.1% | 0.58% | 0.18% |
| Jun 2026 | 41.2% | 26.5% | 7.8% | 9.2% | 5.4% | 5.3% | 2.2% | 1.6% | 0.62% | 0.19% |
| Jul 2026 | 45.4% | 24.3% | 8.6% | 8.3% | 5.9% | 3.4% | 2.2% | 1.1% | 0.64% | 0.12% |
| Aug 2026 | 44.8% | 24.3% | 8.6% | 8.3% | 5.9% | 3.4% | 3.2% | 0.76% | 0.69% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Asana and Basecamp comparison changed over the last 12 months?
3 findings
- Basecamp was ahead of Asana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management software in New Zealand moved from 0.64% to 0.76%, and its estimated monthly branded searches moved from 290 to 330.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management software in New Zealand moved from 2.3% to 3.2%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand project management software in August 2026?
2 changes
In August 2026, Basecamp gained estimated Share of Search among project management software in New Zealand, from 2.2% to 3.2%.
Estimated monthly branded searches for Asana in New Zealand rose 13.8% over 11 measured months, from 290 to 330 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Asana’s and Basecamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.