How popular isBasecamp in search?
In August 2026, there were an estimated 1.4K branded searches for Basecamp in New Zealand which is up 31.4% over the last 11 months. Basecamp holds 3.2% estimated Share of Search among New Zealand project management software and is ranked 7th of 10 competitors for search popularity.
Notion44.8%Trello24.3%
ClickUp8.6%
WorkflowMax8.3%
Smartsheet5.9%
monday.com3.4%Basecamp3.2%
Asana0.76%Wrike0.69%
Teamwork.com0.14%
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Which project management software compete with Basecamp?
Share of Search by month for Notion, Trello, ClickUp, WorkflowMax, Smartsheet, monday.com, Basecamp. The figures are in the table below the chart.
View monthly share of search table
| Month | Notion | Trello | ClickUp | WorkflowMax | Smartsheet | monday.com | Basecamp | Asana | Wrike | Teamwork.com |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 22.8% | 8.2% | 8% | 8.2% | 5.7% | 2.3% | 0.64% | 0.77% | 0.18% |
| Nov 2025 | 38.5% | 24.6% | 8.9% | 10.6% | 7.1% | 6.1% | 2.5% | 0.57% | 0.86% | 0.17% |
| Dec 2025 | 42% | 26.8% | 8% | 9.3% | 6.3% | 3.6% | 2.6% | 0.51% | 0.79% | 0.13% |
| Jan 2026 | 49.7% | 21.3% | 9.4% | 7.3% | 6.2% | 2.7% | 2% | 0.52% | 0.77% | 0.17% |
| Feb 2026 | 48.2% | 24.3% | 8.7% | 6.9% | 5.7% | 2.9% | 1.8% | 0.59% | 0.73% | 0.17% |
| Mar 2026 | 44.3% | 27.4% | 8.2% | 7.9% | 5.4% | 3.7% | 1.9% | 0.52% | 0.64% | 0.14% |
| Apr 2026 | 44% | 22.9% | 10.1% | 7.9% | 5.5% | 5.6% | 2.3% | 0.75% | 0.79% | 0.09% |
| May 2026 | 41.1% | 26% | 9.2% | 7.3% | 6.1% | 6.3% | 2.2% | 1.1% | 0.58% | 0.18% |
| Jun 2026 | 41.2% | 26.5% | 7.8% | 9.2% | 5.4% | 5.3% | 2.2% | 1.6% | 0.62% | 0.19% |
| Jul 2026 | 45.4% | 24.3% | 8.6% | 8.3% | 5.9% | 3.4% | 2.2% | 1.1% | 0.64% | 0.12% |
| Aug 2026 | 44.8% | 24.3% | 8.6% | 8.3% | 5.9% | 3.4% | 3.2% | 0.76% | 0.69% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 19.5K | -1% | -0.6 points | |
| 2, held 2nd | 24.3% | 10.6K | +0.28% | 0 points | |
| 3, held 3rd | 8.6% | 3.7K | -0.53% | -0.1 points | |
| 4, held 4th | 8.3% | 3.6K | 0% | 0 points | |
| 5, held 5th | 5.9% | 2.6K | 0% | 0 points | |
| 6, held 6th | 3.4% | 1.5K | +0.68% | 0 points | |
| 7, held 7th | 3.2% | 1.4K | +45.3% | +1 points | |
| 8, held 8th | 0.76% | 330 | -32.7% | -0.4 points | |
| 9, held 9th | 0.69% | 300 | +7.1% | 0 points | |
| 10, held 10th | 0.14% | 60 | +20% | 0 points |
1.
Notion44.8%
held 1st · 19.5K estimated branded searches · -1% vs prior month · -0.6 points
2.
24.3%
held 2nd · 10.6K estimated branded searches · +0.28% vs prior month · 0 points
3.
ClickUp8.6%
held 3rd · 3.7K estimated branded searches · -0.53% vs prior month · -0.1 points
8.3%
held 4th · 3.6K estimated branded searches · 0% vs prior month · 0 points
5.9%
held 5th · 2.6K estimated branded searches · 0% vs prior month · 0 points
3.4%
held 6th · 1.5K estimated branded searches · +0.68% vs prior month · 0 points
7.
3.2%
held 7th · 1.4K estimated branded searches · +45.3% vs prior month · +1 points
8.
Asana0.76%
held 8th · 330 estimated branded searches · -32.7% vs prior month · -0.4 points
9.
0.69%
held 9th · 300 estimated branded searches · +7.1% vs prior month · 0 points
10.
Teamwork.com0.14%
held 10th · 60 estimated branded searches · +20% vs prior month · 0 points
Compare search popularity between Basecamp and its closest rivals
How has branded search demand for Basecamp changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Basecamp in New Zealand rose from 1.1K to 1.4K.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management software in New Zealand increased from 2.3% to 3.2%.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management software in New Zealand peaked at 3.2% in August 2026 and was lowest at 1.8% in February 2026.
How did search popularity change for New Zealand project management software in August 2026?
6 changes
In August 2026, Basecamp gained estimated Share of Search among project management software in New Zealand, from 2.2% to 3.2%.
In August 2026, Notion lost estimated Share of Search among project management software in New Zealand, from 45.4% to 44.8%.
Estimated monthly branded searches for Asana in New Zealand rose 13.8% over 11 measured months, from 290 to 330 in August 2026.
Estimated monthly branded searches for monday.com in New Zealand fell 42.7% over 11 measured months, from 2.6K to 1.5K in August 2026.
Estimated monthly branded searches for Smartsheet in New Zealand fell 31.4% over 11 measured months, from 3.7K to 2.6K in August 2026.
Estimated monthly branded searches for Teamwork.com in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.
How is Basecamp measured?
Brandwave collects information about searches that people make online using Basecamp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- basecamp
- basecamp app
- basecamp com
- basecamp near me
- basecamp nz
- basecamp online
- basecamp software
Who owns Basecamp?
Basecamp is owned by 37signals. Brandwave does not track any other brands owned by 37signals.
Do you work for Basecamp? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Basecamp your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.