Basecamp vs WorkflowMax:Which is more popular by branded search in New Zealand?
In August 2026, WorkflowMax had more branded searches than Basecamp among project management software in New Zealand. WorkflowMax was estimated to have 3.6K branded searches compared to Basecamp’s 1.4K, and held an 8.3% Share of Search versus Basecamp’s 3.2%.
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Which is more popular in search, Basecamp or WorkflowMax?
Compare the project and work management tools New Zealand teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WorkflowMax, Basecamp. The figures are in the table below the chart.
View monthly share of search table
| Month | Notion | Trello | ClickUp | WorkflowMax | Smartsheet | monday.com | Basecamp | Asana | Wrike | Teamwork.com |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 22.8% | 8.2% | 8% | 8.2% | 5.7% | 2.3% | 0.64% | 0.77% | 0.18% |
| Nov 2025 | 38.5% | 24.6% | 8.9% | 10.6% | 7.1% | 6.1% | 2.5% | 0.57% | 0.86% | 0.17% |
| Dec 2025 | 42% | 26.8% | 8% | 9.3% | 6.3% | 3.6% | 2.6% | 0.51% | 0.79% | 0.13% |
| Jan 2026 | 49.7% | 21.3% | 9.4% | 7.3% | 6.2% | 2.7% | 2% | 0.52% | 0.77% | 0.17% |
| Feb 2026 | 48.2% | 24.3% | 8.7% | 6.9% | 5.7% | 2.9% | 1.8% | 0.59% | 0.73% | 0.17% |
| Mar 2026 | 44.3% | 27.4% | 8.2% | 7.9% | 5.4% | 3.7% | 1.9% | 0.52% | 0.64% | 0.14% |
| Apr 2026 | 44% | 22.9% | 10.1% | 7.9% | 5.5% | 5.6% | 2.3% | 0.75% | 0.79% | 0.09% |
| May 2026 | 41.1% | 26% | 9.2% | 7.3% | 6.1% | 6.3% | 2.2% | 1.1% | 0.58% | 0.18% |
| Jun 2026 | 41.2% | 26.5% | 7.8% | 9.2% | 5.4% | 5.3% | 2.2% | 1.6% | 0.62% | 0.19% |
| Jul 2026 | 45.4% | 24.3% | 8.6% | 8.3% | 5.9% | 3.4% | 2.2% | 1.1% | 0.64% | 0.12% |
| Aug 2026 | 44.8% | 24.3% | 8.6% | 8.3% | 5.9% | 3.4% | 3.2% | 0.76% | 0.69% | 0.14% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Basecamp and WorkflowMax comparison changed over the last 12 months?
3 findings
- WorkflowMax was ahead of Basecamp in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Basecamp’s estimated Share of Search among project management software in New Zealand moved from 2.3% to 3.2%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
- Across the 11 months ending August 2026, WorkflowMax’s estimated Share of Search among project management software in New Zealand moved from 8% to 8.3%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for New Zealand project management software in August 2026?
1 change
In August 2026, Basecamp gained estimated Share of Search among project management software in New Zealand, from 2.2% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Basecamp’s and WorkflowMax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Basecamp
7 branded search terms
- basecamp
- basecamp app
- basecamp com
- basecamp near me
- basecamp nz
- basecamp online
- basecamp software
WorkflowMax
4 branded search terms
- workflowmax
- workflowmax app
- workflowmax com
- workflowmax project management
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