Brandwave

Banjo Loans vs BNZ:Which is more popular?

In September 2026, BNZ had more branded searches than Banjo Loans among business lenders in New Zealand. BNZ had about 720 branded searches, while Banjo Loans had 10. BNZ made up 2.5% of all business lender searches we track, and Banjo Loans accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about business lenders, BNZ appeared in all five answers and Banjo Loans in none.

Among business lenders in New Zealand in September 2026

Who do people search for more?

BNZ, about 72 searches for every 1 for Banjo Loans

BNZ 720 searchesBanjo Loans 10 searches

Who does AI mention more?

BNZ, mentioned in every answer we collected

BNZ in 5 of 5Banjo Loans in 0 of 5

Who does AI recommend more?

BNZ, the only one of the two named

BNZ first in 5Banjo Loans never named

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Top business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BNZ appeared in all five answers. Banjo Loans did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BNZ1st
  2. ANZ2nd
  3. Prospa3rd
  4. Bizcap4th
  5. Heartland Bank5th
  6. UDC Finance6th
  7. Lending Crowd–
  8. Banjo Loans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bizcap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heartland Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UDC Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lending Crowd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banjo Loans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Banjo Loans or BNZ more popular in search?

This chart shows how often people search Google for Banjo Loans and BNZ by name. Each line represents a brand's share of searches for all eight business lenders we track, month by month, from searches in New Zealand.

Banjo Loans and BNZ among business lenders in New Zealand, by month

Share of searches by month for BNZ, Banjo Loans. The figures are in the table below the chart.

View monthly share of searches table
MonthHeartland BankUDC FinanceProspaANZBNZBizcapLending CrowdBanjo Loans
Oct 202555.7%30.3%6.7%2.7%1.5%2.2%0.97%0.04%
Nov 202556.3%30.6%6.7%2.7%1.2%1.5%0.98%0.04%
Dec 202553.4%35.6%4.9%2.6%1.1%1.4%0.92%0%
Jan 202652.1%34.7%6.1%2.5%1.1%2.5%0.91%0.04%
Feb 202656.1%30.5%6.6%2.7%1.5%1.8%0.79%0.04%
Mar 202651.5%34.2%7.2%3%1.3%2%0.73%0.03%
Apr 202652.7%35.1%6.2%2.1%1.1%2.1%0.6%0.04%
May 202655.8%30.3%6.6%2.7%1.5%2.2%0.79%0.04%
Jun 202662.2%27.6%5.1%2%0.89%1.6%0.59%0.03%
Jul 202653%35.2%5.5%2.6%1.1%2.1%0.5%0.04%
Aug 202652.8%35.2%6.4%2.1%0.92%2.1%0.5%0.04%
Sep 202651.5%34.4%6.3%2.5%2.5%2%0.73%0.03%

How has the Banjo Loans and BNZ comparison changed over the last 12 months?

3 findings
  • BNZ was ahead of Banjo Loans in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Banjo Loans’ share of searches among business lenders in New Zealand moved from 0.04% to 0.03%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, BNZ’s share of searches among business lenders in New Zealand moved from 1.5% to 2.5%, and its estimated monthly branded searches moved from 390 to 720.

How did search popularity change for New Zealand business lenders in September 2026?

1 change

  1. In September 2026, BNZ overtook Bizcap to rank 5th among business lenders in New Zealand, with 2.5% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Banjo Loans’ and BNZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banjo Loans

1 branded search term

  • banjoloans

BNZ

1 branded search term

  • bnz business loan

How the Brand Demand Index is measured

Other head-to-heads among business lenders

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