Baduzzi vs Prego:Which is more popular by branded search in New Zealand?
In August 2026, Baduzzi had more branded searches than Prego among auckland italian restaurants in New Zealand. Baduzzi was estimated to have 17.3K branded searches compared to Prego’s 1.9K, and held a 19% Share of Search versus Prego’s 2.1%.
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Which is more popular in search, Baduzzi or Prego?
Compare Italian restaurants in Auckland, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Baduzzi, Prego. The figures are in the table below the chart.
View monthly share of search table
| Month | Amano | Baduzzi | Prego | Andiamo |
|---|---|---|---|---|
| Oct 2025 | 80.9% | 16.4% | 2.2% | 0.46% |
| Nov 2025 | 75.1% | 21.8% | 2% | 1.1% |
| Dec 2025 | 77.4% | 18.9% | 2.2% | 1.5% |
| Jan 2026 | 80.4% | 16.3% | 2.3% | 0.96% |
| Feb 2026 | 78.2% | 19.1% | 1.8% | 0.92% |
| Mar 2026 | 81.2% | 16.5% | 1.6% | 0.71% |
| Apr 2026 | 81.1% | 15.9% | 2.1% | 0.81% |
| May 2026 | 78.3% | 18.7% | 2.1% | 0.96% |
| Jun 2026 | 80.5% | 16.7% | 1.9% | 0.85% |
| Jul 2026 | 80.8% | 16.3% | 2.2% | 0.82% |
| Aug 2026 | 78.2% | 19% | 2.1% | 0.79% |
| Sep 2026 | — | — | — | — |
How has the Baduzzi and Prego comparison changed over the last 12 months?
3 findings
- Baduzzi was ahead of Prego in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baduzzi’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 16.4% to 19%, and its estimated monthly branded searches moved from 14.2K to 17.3K.
- Across the 11 months ending August 2026, Prego’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand auckland italian restaurants in August 2026?
1 change
In August 2026, Baduzzi gained estimated Share of Search among auckland italian restaurants in New Zealand, from 16.3% to 19%.
How each brand is measured
Brandwave collects information about searches that people make online using Baduzzi’s and Prego’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.