How popular isPrego in search?
In August 2026, there were an estimated 1.9K branded searches for Prego in New Zealand which held steady over the last 11 months. Prego holds 2.1% estimated Share of Search among New Zealand auckland italian restaurants and is ranked 3rd of 4 competitors for search popularity.
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Which auckland italian restaurants compete with Prego?
Share of Search by month for Amano, Baduzzi, Prego. The figures are in the table below the chart.
View monthly share of search table
| Month | Amano | Baduzzi | Prego | Andiamo |
|---|---|---|---|---|
| Oct 2025 | 80.9% | 16.4% | 2.2% | 0.46% |
| Nov 2025 | 75.1% | 21.8% | 2% | 1.1% |
| Dec 2025 | 77.4% | 18.9% | 2.2% | 1.5% |
| Jan 2026 | 80.4% | 16.3% | 2.3% | 0.96% |
| Feb 2026 | 78.2% | 19.1% | 1.8% | 0.92% |
| Mar 2026 | 81.2% | 16.5% | 1.6% | 0.71% |
| Apr 2026 | 81.1% | 15.9% | 2.1% | 0.81% |
| May 2026 | 78.3% | 18.7% | 2.1% | 0.96% |
| Jun 2026 | 80.5% | 16.7% | 1.9% | 0.85% |
| Jul 2026 | 80.8% | 16.3% | 2.2% | 0.82% |
| Aug 2026 | 78.2% | 19% | 2.1% | 0.79% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.2% | 71.1K | +0.3% | -2.6 points | |
| 2, held 2nd | 19% | 17.3K | +20.8% | +2.7 points | |
| 3, held 3rd | 2.1% | 1.9K | 0% | -0.1 points | |
| 4, held 4th | 0.79% | 720 | 0% | 0 points |
1.
Amano78.2%
held 1st · 71.1K estimated branded searches · +0.3% vs prior month · -2.6 points
2.
Baduzzi19%
held 2nd · 17.3K estimated branded searches · +20.8% vs prior month · +2.7 points
3.
Prego2.1%
held 3rd · 1.9K estimated branded searches · 0% vs prior month · -0.1 points
4.
Andiamo0.79%
held 4th · 720 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Prego and its closest rivals
How has branded search demand for Prego changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Prego in New Zealand held steady at 1.9K.
- Across the 11 months ending August 2026, Prego’s estimated Share of Search among auckland italian restaurants in New Zealand held steady, from 2.2% to 2.1%.
How did search popularity change for New Zealand auckland italian restaurants in August 2026?
3 changes
In August 2026, Baduzzi gained estimated Share of Search among auckland italian restaurants in New Zealand, from 16.3% to 19%.
In August 2026, Amano lost estimated Share of Search among auckland italian restaurants in New Zealand, from 80.8% to 78.2%.
Estimated monthly branded searches for Andiamo in New Zealand rose 80% over 11 measured months, from 400 to 720 in August 2026.
How is Prego measured?
Brandwave collects information about searches that people make online using Prego’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- prego auckland
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Is Prego your brand?
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