Amano vs Prego:Which is more popular by branded search in New Zealand?
In August 2026, Amano had more branded searches than Prego among auckland italian restaurants in New Zealand. Amano was estimated to have 71.1K branded searches compared to Prego’s 1.9K, and held a 78.2% Share of Search versus Prego’s 2.1%.
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Which is more popular in search, Amano or Prego?
Compare Italian restaurants in Auckland, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amano, Prego. The figures are in the table below the chart.
View monthly share of search table
| Month | Amano | Baduzzi | Prego | Andiamo |
|---|---|---|---|---|
| Oct 2025 | 80.9% | 16.4% | 2.2% | 0.46% |
| Nov 2025 | 75.1% | 21.8% | 2% | 1.1% |
| Dec 2025 | 77.4% | 18.9% | 2.2% | 1.5% |
| Jan 2026 | 80.4% | 16.3% | 2.3% | 0.96% |
| Feb 2026 | 78.2% | 19.1% | 1.8% | 0.92% |
| Mar 2026 | 81.2% | 16.5% | 1.6% | 0.71% |
| Apr 2026 | 81.1% | 15.9% | 2.1% | 0.81% |
| May 2026 | 78.3% | 18.7% | 2.1% | 0.96% |
| Jun 2026 | 80.5% | 16.7% | 1.9% | 0.85% |
| Jul 2026 | 80.8% | 16.3% | 2.2% | 0.82% |
| Aug 2026 | 78.2% | 19% | 2.1% | 0.79% |
| Sep 2026 | — | — | — | — |
How has the Amano and Prego comparison changed over the last 12 months?
3 findings
- Amano was ahead of Prego in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amano’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 80.9% to 78.2%, and its estimated monthly branded searches moved from 70K to 71.1K.
- Across the 11 months ending August 2026, Prego’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand auckland italian restaurants in August 2026?
1 change
In August 2026, Amano lost estimated Share of Search among auckland italian restaurants in New Zealand, from 80.8% to 78.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Amano’s and Prego’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amano
22 branded search terms
- amano
- amano auckland
- amano auckland booking
- amano auckland menu
- amano auckland nz
- amano auckland restaurant
- amano bakery
- amano bakery delivery
- amano bakery menu
- amano booking
- amano britomart
- amano britomart menu
- amano britomart place auckland cbd auckland
- amano cafe
- amano cafe auckland
- amano menu
- amano private dining
- amano restaurant
- amano restaurant month
- amano restaurant reservations
- amano restaurant reviews
- restaurant amano
Prego
1 branded search term
- prego auckland
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.