Brandwave

How popular isPrego?

In October 2026, people searched for Prego by name about 6,300 times in New Zealand, a 13.7% decrease from the previous year. These searches made up 6.1% of all New Zealand Auckland Italian restaurant searches, placing Prego fourth out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Auckland Italian restaurants, Prego appeared in two of the three answers and was the fourth most recommended of the seven.

Search and AI answers in October 2026

Prego is the fourth most searched of 7 competitors and the fourth most recommended in the AI answers we collected.

  1. AmanoShare of searches 68.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. BaduzziShare of searches 15.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Pasta & CuoreShare of searches 6.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
  4. PregoShare of searches 6.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. FarinaShare of searches 1.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top Auckland Italian restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Prego was mentioned in two out of three: in two of the three ChatGPT answers. Prego is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amano1st
  2. Pici2nd
  3. Baduzzi3rd
  4. Prego4th
  5. Farina5th
  6. Pasta & Cuore6th
  7. Andiamo7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amano3 of 3Named in 3 of 3 ChatGPT answers
  • Baduzzi3 of 3Named in 3 of 3 ChatGPT answers
  • Pasta & Cuore2 of 3Named in 2 of 3 ChatGPT answers
  • Prego2 of 3Named in 2 of 3 ChatGPT answers
  • Farina2 of 3Named in 2 of 3 ChatGPT answers
  • Pici2 of 3Named in 2 of 3 ChatGPT answers
  • Andiamo1 of 3Named in 1 of 3 ChatGPT answers

See every answer about Auckland Italian restaurants

3 answers

  • Asked ChatGPT

    “Which Italian restaurant should I go to in Auckland, New Zealand?”

    1. 1Amano
    2. 2Prego
    3. 3Baduzzi
    4. 4Farina

  • Asked ChatGPT

    “What are the best Italian restaurants in Auckland, New Zealand?”

    1. 1Amano
    2. 2Pici
    3. 3Farina
    4. 4Baduzzi
    5. 5Prego
    6. 6Pasta & Cuore
    7. 7Andiamo

  • Asked ChatGPT

    “What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?”

    1. 1Amano
    2. 2Pici
    3. 3Pasta & Cuore
    4. 4Baduzzi

  • Searched Google, AI Overview

    “italian restaurants auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “italian food auckland”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Prego compared with other New Zealand Auckland Italian restaurants?

Prego against Auckland Italian restaurants in New Zealand, by month

Share of searches by month for Amano, Baduzzi, Pasta & Cuore, Prego. The figures are in the table below the chart.

View monthly share of searches table
MonthAmanoBaduzziPasta & CuorePregoFarinaPiciAndiamo
Nov 202563.8%19.9%4.6%7.6%2%1%1.1%
Dec 202566%17.2%4%8.1%2.6%0.79%1.4%
Jan 202669.3%15%4.2%7.4%2.3%0.95%0.95%
Feb 202667.4%17.8%4%6.7%2.2%0.92%0.92%
Mar 202670.9%15.7%3.6%5.9%1.9%1.3%0.72%
Apr 202667.8%14.7%4.9%8.2%2.1%1.5%0.81%
May 202665%17.3%4.7%7.8%2.6%1.7%0.94%
Jun 202662.6%16.5%6.8%8.8%2.4%2%0.91%
Jul 202666%14.4%7.2%6.9%2.6%2.1%0.79%
Aug 202664.5%17%7.1%6.7%2.6%1.4%0.77%
Sep 202665.7%17.2%5.9%6.9%2.1%1.7%0.52%
Oct 202668.6%15.3%6.4%6.1%1.5%1.5%0.58%

  1. 1.Amano

    68.6%

    Held 1st. 71.3K estimated branded searches, +18.1% vs prior month. Share +3 points.

  2. 2.Baduzzi

    15.3%

    Held 2nd. 15.8K estimated branded searches, +0.13% vs prior month. Share -2 points.

  3. 3.Pasta & Cuore

    6.4%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  4. 4.Prego

    6.1%

    Moved from 3rd to 4th. 6.3K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Farina

    1.5%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.

  6. 6.Pici

    1.5%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Andiamo

    0.58%

    Held 7th. 600 estimated branded searches, +25% vs prior month. Share +0.1 points.

Compare popularity between Prego and its closest rivals

Every comparison with Prego

6 comparisons

How has branded search demand for Prego changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Prego in New Zealand fell from 7.3K to 6.3K.
  • Across the 12 months ending October 2026, Prego’s share of searches among Auckland Italian restaurants in New Zealand decreased from 7.6% to 6.1%.
  • Across the 12 months ending October 2026, Prego’s share of searches among Auckland Italian restaurants in New Zealand peaked at 8.8% in June 2026 and was lowest at 5.9% in March 2026.
  • Across the 12 months ending October 2026, Prego fell from 3rd to 4th among Auckland Italian restaurants in New Zealand.

How did search popularity change for New Zealand Auckland Italian restaurants in October 2026?

6 changes

  1. In October 2026, Amano gained share of searches among Auckland Italian restaurants in New Zealand, from 65.7% to 68.6%.

  2. In October 2026, Baduzzi lost share of searches among Auckland Italian restaurants in New Zealand, from 17.2% to 15.3%.

  3. In October 2026, Prego lost share of searches among Auckland Italian restaurants in New Zealand, from 6.9% to 6.1%.

  4. In October 2026, Farina lost share of searches among Auckland Italian restaurants in New Zealand, from 2.1% to 1.5%.

  5. In October 2026, Pasta & Cuore rose from 4th to 3rd among Auckland Italian restaurants in New Zealand.

  6. Estimated monthly branded searches for Pici in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026.

How are Prego’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Prego’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • prego
  • prego auckland

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How the Brand Demand Index is measured

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