Pici vs Prego:Which is more popular in New Zealand?
In October 2026, Prego had more branded searches than Pici among Auckland Italian restaurants in New Zealand. Prego had about 6,300 branded searches, while Pici had 1,600. Prego made up 6.1% of all Auckland Italian restaurant searches we track, and Pici accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about Auckland Italian restaurants, Pici and Prego each appeared in two of the three answers. Pici was mentioned before Prego in two out of three answers.
Who do people search for more?
Prego, about 4 searches for every 1 for Pici
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Pici, named ahead of Prego in 2 of 3 answers
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Top Auckland Italian restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Pici and Prego were each mentioned in two out of three: in two of the three ChatGPT answers. Pici was listed before Prego in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amano3 of 3Named in 3 of 3 ChatGPT answers
Baduzzi3 of 3Named in 3 of 3 ChatGPT answers
Pasta & Cuore2 of 3Named in 2 of 3 ChatGPT answers- Prego2 of 3Named in 2 of 3 ChatGPT answers
Farina2 of 3Named in 2 of 3 ChatGPT answers- Pici2 of 3Named in 2 of 3 ChatGPT answers
Andiamo1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Auckland Italian restaurants
3 answers
Asked ChatGPT
“Which Italian restaurant should I go to in Auckland, New Zealand?”
Asked ChatGPT
“What are the best Italian restaurants in Auckland, New Zealand?”
Asked ChatGPT
“What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?”
Searched Google, AI Overview
“italian restaurants auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“italian food auckland”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Pici or Prego more popular in search?
This chart shows how often people search Google for Pici and Prego by name. Each line represents a brand's share of searches for all seven Auckland Italian restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Prego, Pici. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amano | Baduzzi | Pasta & Cuore | Prego | Farina | Pici | Andiamo |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.8% | 19.9% | 4.6% | 7.6% | 2% | 1% | 1.1% |
| Dec 2025 | 66% | 17.2% | 4% | 8.1% | 2.6% | 0.79% | 1.4% |
| Jan 2026 | 69.3% | 15% | 4.2% | 7.4% | 2.3% | 0.95% | 0.95% |
| Feb 2026 | 67.4% | 17.8% | 4% | 6.7% | 2.2% | 0.92% | 0.92% |
| Mar 2026 | 70.9% | 15.7% | 3.6% | 5.9% | 1.9% | 1.3% | 0.72% |
| Apr 2026 | 67.8% | 14.7% | 4.9% | 8.2% | 2.1% | 1.5% | 0.81% |
| May 2026 | 65% | 17.3% | 4.7% | 7.8% | 2.6% | 1.7% | 0.94% |
| Jun 2026 | 62.6% | 16.5% | 6.8% | 8.8% | 2.4% | 2% | 0.91% |
| Jul 2026 | 66% | 14.4% | 7.2% | 6.9% | 2.6% | 2.1% | 0.79% |
| Aug 2026 | 64.5% | 17% | 7.1% | 6.7% | 2.6% | 1.4% | 0.77% |
| Sep 2026 | 65.7% | 17.2% | 5.9% | 6.9% | 2.1% | 1.7% | 0.52% |
| Oct 2026 | 68.6% | 15.3% | 6.4% | 6.1% | 1.5% | 1.5% | 0.58% |
How has branded search for Pici and Prego changed in New Zealand over the last 12 months?
3 findings
- Prego was ahead of Pici in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pici’s share of searches among Auckland Italian restaurants in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 1K to 1.6K.
- Across the 12 months ending October 2026, Prego’s share of searches among Auckland Italian restaurants in New Zealand moved from 7.6% to 6.1%, and its estimated monthly branded searches moved from 7.3K to 6.3K.
How did search popularity change for New Zealand Auckland Italian restaurants in October 2026?
2 changes
In October 2026, Prego lost share of searches among Auckland Italian restaurants in New Zealand, from 6.9% to 6.1%.
Estimated monthly branded searches for Pici in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026.
How are Pici’s and Prego’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pici’s and Prego’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Auckland Italian restaurants
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