Amano vs Baduzzi:Which is more popular by branded search in New Zealand?
In August 2026, Amano had more branded searches than Baduzzi among auckland italian restaurants in New Zealand. Amano was estimated to have 71.1K branded searches compared to Baduzzi’s 17.3K, and held a 78.2% Share of Search versus Baduzzi’s 19%.
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Which is more popular in search, Amano or Baduzzi?
Compare Italian restaurants in Auckland, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Amano, Baduzzi. The figures are in the table below the chart.
View monthly share of search table
| Month | Amano | Baduzzi | Prego | Andiamo |
|---|---|---|---|---|
| Oct 2025 | 80.9% | 16.4% | 2.2% | 0.46% |
| Nov 2025 | 75.1% | 21.8% | 2% | 1.1% |
| Dec 2025 | 77.4% | 18.9% | 2.2% | 1.5% |
| Jan 2026 | 80.4% | 16.3% | 2.3% | 0.96% |
| Feb 2026 | 78.2% | 19.1% | 1.8% | 0.92% |
| Mar 2026 | 81.2% | 16.5% | 1.6% | 0.71% |
| Apr 2026 | 81.1% | 15.9% | 2.1% | 0.81% |
| May 2026 | 78.3% | 18.7% | 2.1% | 0.96% |
| Jun 2026 | 80.5% | 16.7% | 1.9% | 0.85% |
| Jul 2026 | 80.8% | 16.3% | 2.2% | 0.82% |
| Aug 2026 | 78.2% | 19% | 2.1% | 0.79% |
| Sep 2026 | — | — | — | — |
How has the Amano and Baduzzi comparison changed over the last 12 months?
3 findings
- Amano was ahead of Baduzzi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amano’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 80.9% to 78.2%, and its estimated monthly branded searches moved from 70K to 71.1K.
- Across the 11 months ending August 2026, Baduzzi’s estimated Share of Search among auckland italian restaurants in New Zealand moved from 16.4% to 19%, and its estimated monthly branded searches moved from 14.2K to 17.3K.
How did search popularity change for New Zealand auckland italian restaurants in August 2026?
2 changes
In August 2026, Baduzzi gained estimated Share of Search among auckland italian restaurants in New Zealand, from 16.3% to 19%.
In August 2026, Amano lost estimated Share of Search among auckland italian restaurants in New Zealand, from 80.8% to 78.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Amano’s and Baduzzi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amano
22 branded search terms
- amano
- amano auckland
- amano auckland booking
- amano auckland menu
- amano auckland nz
- amano auckland restaurant
- amano bakery
- amano bakery delivery
- amano bakery menu
- amano booking
- amano britomart
- amano britomart menu
- amano britomart place auckland cbd auckland
- amano cafe
- amano cafe auckland
- amano menu
- amano private dining
- amano restaurant
- amano restaurant month
- amano restaurant reservations
- amano restaurant reviews
- restaurant amano
Baduzzi
7 branded search terms
- baduzzi
- baduzzi auckland
- baduzzi booking
- baduzzi menu
- baduzzi restaurant month
- baduzzi review
- baduzzi vegan menu
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.