Brandwave

How popular isBaduzzi in search?

In August 2026, there were an estimated 17.3K branded searches for Baduzzi in New Zealand which is up 21.2% over the last 11 months. Baduzzi holds 19% estimated Share of Search among New Zealand auckland italian restaurants and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Amano78.2%
  2. Baduzzi19%
  3. Prego2.1%
  4. Andiamo0.79%
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Which auckland italian restaurants compete with Baduzzi?

Baduzzi against auckland italian restaurants in New Zealand, by month

Share of Search by month for Amano, Baduzzi, Prego. The figures are in the table below the chart.

View monthly share of search table
MonthAmanoBaduzziPregoAndiamo
Oct 202580.9%16.4%2.2%0.46%
Nov 202575.1%21.8%2%1.1%
Dec 202577.4%18.9%2.2%1.5%
Jan 202680.4%16.3%2.3%0.96%
Feb 202678.2%19.1%1.8%0.92%
Mar 202681.2%16.5%1.6%0.71%
Apr 202681.1%15.9%2.1%0.81%
May 202678.3%18.7%2.1%0.96%
Jun 202680.5%16.7%1.9%0.85%
Jul 202680.8%16.3%2.2%0.82%
Aug 202678.2%19%2.1%0.79%
Sep 2026————
  1. 1.Amano

    78.2%

    held 1st · 71.1K estimated branded searches · +0.3% vs prior month · -2.6 points

  2. 2.Baduzzi

    19%

    held 2nd · 17.3K estimated branded searches · +20.8% vs prior month · +2.7 points

  3. 3.Prego

    2.1%

    held 3rd · 1.9K estimated branded searches · 0% vs prior month · -0.1 points

  4. 4.Andiamo

    0.79%

    held 4th · 720 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Baduzzi and its closest rivals

How has branded search demand for Baduzzi changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Baduzzi in New Zealand rose from 14.2K to 17.3K.
  • Across the 11 months ending August 2026, Baduzzi’s estimated Share of Search among auckland italian restaurants in New Zealand increased from 16.4% to 19%.
  • Across the 11 months ending August 2026, Baduzzi’s estimated Share of Search among auckland italian restaurants in New Zealand peaked at 21.8% in November 2025 and was lowest at 15.9% in April 2026.

How did search popularity change for New Zealand auckland italian restaurants in August 2026?

  1. In August 2026, Baduzzi gained estimated Share of Search among auckland italian restaurants in New Zealand, from 16.3% to 19%.

  2. In August 2026, Amano lost estimated Share of Search among auckland italian restaurants in New Zealand, from 80.8% to 78.2%.

  3. Estimated monthly branded searches for Andiamo in New Zealand rose 80% over 11 measured months, from 400 to 720 in August 2026.

How is Baduzzi measured?

Brandwave collects information about searches that people make online using Baduzzi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • baduzzi
  • baduzzi auckland
  • baduzzi booking
  • baduzzi menu
  • baduzzi restaurant month
  • baduzzi review
  • baduzzi vegan menu

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How the Brand Demand Index is measured

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Is Baduzzi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.