Baduzzi vs Pici:Which is more popular in New Zealand?
In October 2026, Baduzzi had more branded searches than Pici among Auckland Italian restaurants in New Zealand. Baduzzi had about 15,800 branded searches, while Pici had 1,600. Baduzzi made up 15.3% of all Auckland Italian restaurant searches we track, and Pici accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about Auckland Italian restaurants, Baduzzi appeared in all three answers and Pici in two. Pici was mentioned before Baduzzi in two out of three answers.
Who do people search for more?
Baduzzi, about 10 searches for every 1 for Pici
Who does AI mention more?
Baduzzi, mentioned in every answer we collected
Who does AI recommend more?
Pici, named ahead of Baduzzi in 2 of 3 answers
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Top Auckland Italian restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Baduzzi appeared in all three answers. Pici was mentioned in two out of three: in two of the three ChatGPT answers. Pici was listed before Baduzzi in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Amano3 of 3Named in 3 of 3 ChatGPT answers- Baduzzi3 of 3Named in 3 of 3 ChatGPT answers
Pasta & Cuore2 of 3Named in 2 of 3 ChatGPT answers
Prego2 of 3Named in 2 of 3 ChatGPT answers
Farina2 of 3Named in 2 of 3 ChatGPT answers- Pici2 of 3Named in 2 of 3 ChatGPT answers
Andiamo1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Auckland Italian restaurants
3 answers
Asked ChatGPT
“Which Italian restaurant should I go to in Auckland, New Zealand?”
Asked ChatGPT
“What are the best Italian restaurants in Auckland, New Zealand?”
Asked ChatGPT
“What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?”
Searched Google, AI Overview
“italian restaurants auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“italian food auckland”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Baduzzi or Pici more popular in search?
This chart shows how often people search Google for Baduzzi and Pici by name. Each line represents a brand's share of searches for all seven Auckland Italian restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Baduzzi, Pici. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amano | Baduzzi | Pasta & Cuore | Prego | Farina | Pici | Andiamo |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.8% | 19.9% | 4.6% | 7.6% | 2% | 1% | 1.1% |
| Dec 2025 | 66% | 17.2% | 4% | 8.1% | 2.6% | 0.79% | 1.4% |
| Jan 2026 | 69.3% | 15% | 4.2% | 7.4% | 2.3% | 0.95% | 0.95% |
| Feb 2026 | 67.4% | 17.8% | 4% | 6.7% | 2.2% | 0.92% | 0.92% |
| Mar 2026 | 70.9% | 15.7% | 3.6% | 5.9% | 1.9% | 1.3% | 0.72% |
| Apr 2026 | 67.8% | 14.7% | 4.9% | 8.2% | 2.1% | 1.5% | 0.81% |
| May 2026 | 65% | 17.3% | 4.7% | 7.8% | 2.6% | 1.7% | 0.94% |
| Jun 2026 | 62.6% | 16.5% | 6.8% | 8.8% | 2.4% | 2% | 0.91% |
| Jul 2026 | 66% | 14.4% | 7.2% | 6.9% | 2.6% | 2.1% | 0.79% |
| Aug 2026 | 64.5% | 17% | 7.1% | 6.7% | 2.6% | 1.4% | 0.77% |
| Sep 2026 | 65.7% | 17.2% | 5.9% | 6.9% | 2.1% | 1.7% | 0.52% |
| Oct 2026 | 68.6% | 15.3% | 6.4% | 6.1% | 1.5% | 1.5% | 0.58% |
How has branded search for Baduzzi and Pici changed in New Zealand over the last 12 months?
3 findings
- Baduzzi was ahead of Pici in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Baduzzi’s share of searches among Auckland Italian restaurants in New Zealand moved from 19.9% to 15.3%, and its estimated monthly branded searches moved from 19.1K to 15.8K.
- Across the 12 months ending October 2026, Pici’s share of searches among Auckland Italian restaurants in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 1K to 1.6K.
How did search popularity change for New Zealand Auckland Italian restaurants in October 2026?
2 changes
In October 2026, Baduzzi lost share of searches among Auckland Italian restaurants in New Zealand, from 17.2% to 15.3%.
Estimated monthly branded searches for Pici in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026.
How are Baduzzi’s and Pici’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Baduzzi’s and Pici’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Auckland Italian restaurants
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