Bach Brewing vs State of Play:Which is more popular?
In September 2026, State of Play had more branded searches than Bach Brewing among non-alcoholic beer brands in New Zealand. State of Play had about 480 branded searches, while Bach Brewing had 140. State of Play made up 2.6% of all non-alcoholic beer brand searches we track, and Bach Brewing accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Bach Brewing and State of Play each appeared in three of the five answers. State of Play was mentioned before Bach Brewing in two out of three answers that named either.
Who do people search for more?
State of Play, about 3 searches for every 1 for Bach Brewing
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
State of Play, named ahead of Bach Brewing in 2 of 3 answers
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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bach Brewing and State of Play were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. State of Play was listed before Bach Brewing in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garage Project1st- State of Play2nd
- Bach Brewing3rd
Heineken4th
Parrotdog5th
Steinlager6th
Corona Cero7th
Guinness8th
Asahi9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about non-alcoholic beer brands
5 answers
Asked ChatGPT
“Which non-alcoholic beer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best non-alcoholic beer brands in New Zealand?”
Asked ChatGPT
“What's the best non-alcoholic beer brand in New Zealand for a better drink option?”
Searched Google, AI Overview
“alcohol free beer nz”
Searched Google, AI Overview
“non alcoholic beer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bach Brewing or State of Play more popular in search?
This chart shows how often people search Google for Bach Brewing and State of Play by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.
Share of searches by month for State of Play, Bach Brewing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Steinlager | Heineken | Garage Project | State of Play | Corona Cero | Guinness | Asahi | Bach Brewing | Parrotdog |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 29.3% | 31.7% | 2.1% | 0.92% | 1.4% | 0.65% | 0.76% | 0.16% |
| Nov 2025 | 36.7% | 27.5% | 30.2% | 1.6% | 1.1% | 1.6% | 0.5% | 0.86% | 0.05% |
| Dec 2025 | 37.3% | 27.1% | 29.7% | 1.6% | 1.3% | 1.4% | 0.69% | 0.85% | 0.04% |
| Jan 2026 | 37.6% | 26.7% | 28.5% | 2.8% | 1.5% | 1.2% | 0.76% | 0.82% | 0.06% |
| Feb 2026 | 36.8% | 28% | 29.7% | 1.6% | 1.3% | 1.1% | 0.79% | 0.67% | 0.06% |
| Mar 2026 | 40.6% | 26.2% | 27% | 1.8% | 1.2% | 1.4% | 0.89% | 0.94% | 0.06% |
| Apr 2026 | 35.6% | 30.8% | 28.1% | 1.8% | 1.2% | 0.96% | 0.76% | 0.76% | 0.07% |
| May 2026 | 33.9% | 30.4% | 26.6% | 1.7% | 4.8% | 0.8% | 0.87% | 0.93% | 0.07% |
| Jun 2026 | 34.5% | 31.5% | 27.8% | 1.8% | 1.4% | 0.95% | 1.2% | 0.75% | 0.07% |
| Jul 2026 | 37.1% | 29.7% | 25.5% | 2.5% | 1.7% | 1.3% | 1.3% | 0.89% | 0.06% |
| Aug 2026 | 38.5% | 27.2% | 28.1% | 1.8% | 1.8% | 1% | 0.75% | 0.63% | 0.06% |
| Sep 2026 | 36.5% | 30.1% | 26.8% | 2.6% | 1.4% | 1.1% | 0.75% | 0.75% | 0.05% |
How has the Bach Brewing and State of Play comparison changed over the last 12 months?
3 findings
- State of Play was ahead of Bach Brewing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bach Brewing’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.76% to 0.75%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending September 2026, State of Play’s share of searches among non-alcoholic beer brands in New Zealand moved from 2.1% to 2.6%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?
1 change
In September 2026, State of Play overtook Corona Cero to rank 4th among non-alcoholic beer brands in New Zealand, with 2.6% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bach Brewing’s and State of Play’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bach Brewing
1 branded search term
- bach brewing
State of Play
1 branded search term
- state of play beer
Other head-to-heads among non-alcoholic beer brands
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