Brandwave

Baby Jogger vs Cybex:Which is more popular?

In September 2026, Baby Jogger and Cybex were level in searches among pram and stroller brands in New Zealand, with an estimated 880 versus 830 branded searches, at 4.8% and 4.5% of the total. When we asked ChatGPT and Google AI Overviews about pram and stroller brands, Baby Jogger appeared in two of the four answers and Cybex in none.

Among pram and stroller brands in New Zealand in September 2026

Who do people search for more?

Baby Jogger, about 6% more searches than Cybex

Baby Jogger 880 searchesCybex 830 searches

Who does AI mention more?

Baby Jogger, mentioned in 2 of 4 answers, Cybex in 0

Baby Jogger in 2 of 4Cybex in 0 of 4

Who does AI recommend more?

Baby Jogger, the only one of the two named

Baby Jogger first in 2Cybex never named

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Top pram and stroller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Baby Jogger was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Cybex did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Edwards & Co1st
  2. Mountain Buggy2nd
  3. Bugaboo3rd
  4. UPPAbaby4th
  5. Baby Jogger5th
  6. Joolz6th
  7. Cybex–
  8. Phil & Teds–
  9. Babyzen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mountain Buggy4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Edwards & Co4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bugaboo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UPPAbaby3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baby Jogger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joolz1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cybex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Babyzen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pram and stroller brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Baby Jogger or Cybex more popular in search?

This chart shows how often people search Google for Baby Jogger and Cybex by name. Each line represents a brand's share of searches for all nine pram and stroller brands we track, month by month, from searches in New Zealand.

Baby Jogger and Cybex among pram and stroller brands in New Zealand, by month

Share of searches by month for Baby Jogger, Cybex. The figures are in the table below the chart.

View monthly share of searches table
MonthMountain BuggyEdwards & CoBugabooUPPAbabyBaby JoggerCybexPhil & TedsBabyzenJoolz
Oct 202536.8%27.4%13%7.1%3.5%4.2%4.1%2.5%1.2%
Nov 202539%26.7%13.1%7.9%2.2%3.6%3.9%2.5%1.1%
Dec 202537.8%28.6%12.5%7%2.4%3.9%4.1%2.7%1.2%
Jan 202640.7%26.7%12.1%6.8%2.7%3.6%3.9%2%1.6%
Feb 202637.7%27.8%13%7%2.8%4%4%2.3%1.5%
Mar 202635.3%28.5%13.6%7.6%2.9%4.3%4.1%2.2%1.4%
Apr 202636.4%26.5%14.6%9%2.2%4.7%3.3%2%1.3%
May 202636.6%26.2%14.6%8.6%2.6%4.2%3.7%2.2%1.2%
Jun 202635.4%30%14.4%7%2%3.8%3.6%2.2%1.6%
Jul 202636.6%26%15.4%8%2.1%3.9%4.5%2.1%1.4%
Aug 202634.1%28.7%15.2%8.3%1.9%4.8%3.4%2.2%1.4%
Sep 202636.7%21.4%16.2%8.6%4.8%4.5%3.8%2.3%1.6%

How has the Baby Jogger and Cybex comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Baby Jogger took it in September 2026.
  • Across the 12 months ending September 2026, Baby Jogger’s share of searches among pram and stroller brands in New Zealand moved from 3.5% to 4.8%, and its estimated monthly branded searches moved from 720 to 880.
  • Across the 12 months ending September 2026, Cybex’s share of searches among pram and stroller brands in New Zealand moved from 4.2% to 4.5%, and its estimated monthly branded searches moved from 880 to 830.

How did search popularity change for New Zealand pram and stroller brands in September 2026?

1 change
  1. In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Baby Jogger’s and Cybex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baby Jogger

1 branded search term

  • baby jogger

Cybex

8 branded search terms

  • cybex
  • cybex buggy
  • cybex car seats
  • cybex gazelle
  • cybex libelle
  • cybex libelle stroller
  • cybex pram
  • cybex stroller

How the Brand Demand Index is measured

Other head-to-heads among pram and stroller brands

Creator with pink hair and a pink jacket

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