Azuga vs Geotab:Which is more popular?
In September 2026, Geotab had more branded searches than Azuga among fleet management platforms in New Zealand. Geotab had about 170 branded searches, while Azuga had 10. Geotab made up 1.1% of all fleet management platform searches we track, and Azuga accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about fleet management platforms, Geotab appeared in one of the five answers and Azuga in none.
Follow Azuga vs Geotab and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fleet management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Geotab was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Azuga did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
EROAD1st
Argus Tracking2nd
Teletrac Navman3rd
Cartrack4th- Smartrak5th
Fleetpin6th
Geotab7th
Motive–
Verizon Connect–
Azuga–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Teletrac Navman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- EROAD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cartrack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Argus Tracking3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fleetpin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smartrak2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Geotab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Verizon Connect0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Azuga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fleet management platforms
5 answers
Asked ChatGPT
“Which fleet management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best fleet management platforms in New Zealand?”
Asked ChatGPT
“What's the best fleet management platform in New Zealand for vehicle tracking?”
Searched Google, AI Overview
“fleet management software nz”
Searched Google, AI Overview
“vehicle tracking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Azuga or Geotab more popular in search?
This chart shows how often people search Google for Azuga and Geotab by name. Each line represents a brand's share of searches for all ten fleet management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Geotab, Azuga. The figures are in the table below the chart.
View monthly share of searches table
| Month | EROAD | Cartrack | Fleetpin | Argus Tracking | Teletrac Navman | Smartrak | Motive | Geotab | Verizon Connect | Azuga |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 15.5% | 6.5% | 6.5% | 3.1% | 4.6% | 1.7% | 0.9% | 0.58% | 0.06% |
| Nov 2025 | 59.6% | 14.9% | 8.1% | 5.5% | 3.7% | 5.5% | 1.3% | 0.87% | 0.5% | 0.06% |
| Dec 2025 | 60.6% | 15.1% | 8% | 5.7% | 3.1% | 4.7% | 1.4% | 0.88% | 0.48% | 0.08% |
| Jan 2026 | 57.5% | 18.1% | 7.6% | 5.4% | 4.5% | 4.5% | 1.3% | 0.68% | 0.53% | 0% |
| Feb 2026 | 59.1% | 15.9% | 8.6% | 5.8% | 3.2% | 4.8% | 1.4% | 0.93% | 0.33% | 0.07% |
| Mar 2026 | 56% | 17.7% | 9.8% | 6.1% | 3.7% | 4.4% | 1.3% | 0.86% | 0.18% | 0.06% |
| Apr 2026 | 59.7% | 16.2% | 8.8% | 5.9% | 2.6% | 4% | 1.5% | 0.94% | 0.27% | 0.07% |
| May 2026 | 60.3% | 16.4% | 8.9% | 6% | 2.2% | 3.3% | 1.8% | 0.95% | 0.27% | 0.07% |
| Jun 2026 | 57.7% | 19% | 8.5% | 6.5% | 2.6% | 2.6% | 1.7% | 1.1% | 0.26% | 0.13% |
| Jul 2026 | 58.3% | 19.1% | 8.6% | 5.8% | 3.2% | 2.1% | 1.5% | 1.1% | 0.33% | 0.07% |
| Aug 2026 | 57.1% | 18.6% | 8.3% | 6.4% | 3.1% | 2.5% | 2.5% | 1.1% | 0.38% | 0% |
| Sep 2026 | 58.7% | 18.5% | 8.3% | 5.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.38% | 0.06% |
How has the Azuga and Geotab comparison changed over the last 12 months?
3 findings
- Geotab was ahead of Azuga in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Azuga’s share of searches among fleet management platforms in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Geotab’s share of searches among fleet management platforms in New Zealand moved from 0.9% to 1.1%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for New Zealand fleet management platforms in September 2026?
1 change
Estimated monthly branded searches for Geotab in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Azuga’s and Geotab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fleet management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.