Brandwave

Ascend Accounting + Advisory vs On All Accounts:Which is more popular?

In September 2026, Ascend Accounting + Advisory and On All Accounts were level in searches among Napier accounting firms in New Zealand, with an estimated 10 branded searches each, at 3% of the total each. When we asked ChatGPT and Google AI Overviews about Napier accounting firms, Ascend Accounting + Advisory appeared in all three answers and On All Accounts in none.

Among Napier accounting firms in New Zealand in September 2026

Who do people search for more?

Ascend Accounting + Advisory and On All Accounts are searched for about as often as each other.

Ascend Accounting + Advisory 10 searchesOn All Accounts 10 searches

Who does AI mention more?

Ascend Accounting + Advisory, mentioned in every answer we collected

Ascend Accounting + Advisory in 3 of 3On All Accounts in 0 of 3

Who does AI recommend more?

Ascend Accounting + Advisory, the only one of the two named

Ascend Accounting + Advisory first in 3On All Accounts never named

Follow Ascend Accounting + Advisory vs On All Accounts and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Napier accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ascend Accounting + Advisory appeared in all three answers. On All Accounts did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiwitax1st
  2. Ascend Accounting + Advisory2nd
  3. SBA3rd
  4. BDO4th
  5. Pulse Accountants5th
  6. Oldershaw Accountants6th
  7. numio–
  8. Arco Advisory–
  9. On All Accounts–
  10. Tax Link–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier accounting firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ascend Accounting + Advisory or On All Accounts more popular in search?

This chart shows how often people search Google for Ascend Accounting + Advisory and On All Accounts by name. Each line represents a brand's share of searches for all ten Napier accounting firms we track, month by month, from searches in New Zealand.

Ascend Accounting + Advisory and On All Accounts among Napier accounting firms in New Zealand, by month

Share of searches by month for Ascend Accounting + Advisory, On All Accounts. The figures are in the table below the chart.

View monthly share of searches table
MonthOldershaw AccountantsKiwitaxBDOnumioSBAArco AdvisoryAscend Accounting + AdvisoryOn All AccountsPulse AccountantsTax Link
Oct 202534.6%26.9%11.5%0%0%3.8%7.7%0%3.8%11.5%
Nov 202543.3%20%13.3%0%3.3%0%6.7%3.3%3.3%6.7%
Dec 202542.9%28.6%9.5%0%0%4.8%4.8%0%4.8%4.8%
Jan 202641.9%29%16.1%0%0%0%6.5%0%3.2%3.2%
Feb 202636.4%27.3%15.2%3%0%0%9.1%3%3%3%
Mar 202647.1%17.6%14.7%0%0%2.9%5.9%2.9%2.9%5.9%
Apr 202632.3%22.6%19.4%0%0%0%6.5%3.2%6.5%9.7%
May 202625.7%37.1%14.3%0%0%0%5.7%5.7%5.7%5.7%
Jun 202632.5%32.5%12.5%0%2.5%0%7.5%5%2.5%5%
Jul 202624.2%33.3%15.2%0%3%3%6.1%3%3%9.1%
Aug 202629%29%16.1%3.2%0%3.2%6.5%3.2%3.2%6.5%
Sep 202624.2%21.2%15.2%15.2%9.1%3%3%3%3%3%

How has the Ascend Accounting + Advisory and On All Accounts comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier accounting firms in September 2026?

3 changes

  1. In September 2026, numio overtook Ascend Accounting + Advisory and 2 others to rank 4th among Napier accounting firms in New Zealand, with 15.2% of the searches.

  2. In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches.

  3. In September 2026, Ascend Accounting + Advisory lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ascend Accounting + Advisory’s and On All Accounts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ascend Accounting + Advisory

1 branded search term

  • ascend accounting

On All Accounts

2 branded search terms

  • on all accounts
  • onallaccounts

How the Brand Demand Index is measured

Other head-to-heads among Napier accounting firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free