Brandwave

Asahi vs State of Play:Which is more popular?

In September 2026, State of Play had more branded searches than Asahi among non-alcoholic beer brands in New Zealand. State of Play had about 480 branded searches, while Asahi had 140. State of Play made up 2.6% of all non-alcoholic beer brand searches we track, and Asahi accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, State of Play appeared in three of the five answers and Asahi in two. State of Play was mentioned before Asahi in every answer that named either.

Among non-alcoholic beer brands in New Zealand in September 2026

Who do people search for more?

State of Play, about 3 searches for every 1 for Asahi

State of Play 480 searchesAsahi 140 searches

Who does AI mention more?

State of Play, mentioned in 3 of 5 answers, Asahi in 2

State of Play in 3 of 5Asahi in 2 of 5

Who does AI recommend more?

State of Play, named ahead of Asahi in 3 of 3 answers

State of Play first in 3Asahi never first

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, State of Play was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Asahi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. State of Play was listed before Asahi in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Steinlager6th
  7. Corona Cero7th
  8. Guinness8th
  9. Asahi9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Asahi or State of Play more popular in search?

This chart shows how often people search Google for Asahi and State of Play by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.

Asahi and State of Play among non-alcoholic beer brands in New Zealand, by month

Share of searches by month for State of Play, Asahi. The figures are in the table below the chart.

View monthly share of searches table
MonthSteinlagerHeinekenGarage ProjectState of PlayCorona CeroGuinnessAsahiBach BrewingParrotdog
Oct 202533%29.3%31.7%2.1%0.92%1.4%0.65%0.76%0.16%
Nov 202536.7%27.5%30.2%1.6%1.1%1.6%0.5%0.86%0.05%
Dec 202537.3%27.1%29.7%1.6%1.3%1.4%0.69%0.85%0.04%
Jan 202637.6%26.7%28.5%2.8%1.5%1.2%0.76%0.82%0.06%
Feb 202636.8%28%29.7%1.6%1.3%1.1%0.79%0.67%0.06%
Mar 202640.6%26.2%27%1.8%1.2%1.4%0.89%0.94%0.06%
Apr 202635.6%30.8%28.1%1.8%1.2%0.96%0.76%0.76%0.07%
May 202633.9%30.4%26.6%1.7%4.8%0.8%0.87%0.93%0.07%
Jun 202634.5%31.5%27.8%1.8%1.4%0.95%1.2%0.75%0.07%
Jul 202637.1%29.7%25.5%2.5%1.7%1.3%1.3%0.89%0.06%
Aug 202638.5%27.2%28.1%1.8%1.8%1%0.75%0.63%0.06%
Sep 202636.5%30.1%26.8%2.6%1.4%1.1%0.75%0.75%0.05%

How has the Asahi and State of Play comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

2 changes

  1. In September 2026, State of Play overtook Corona Cero to rank 4th among non-alcoholic beer brands in New Zealand, with 2.6% of the searches.

  2. Estimated monthly branded searches for Asahi in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Asahi’s and State of Play’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asahi

2 branded search terms

  • asahi super dry 0.0
  • asahi zero

State of Play

1 branded search term

  • state of play beer

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic beer brands

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