Brandwave

Asahi vs Bach Brewing:Which is more popular?

In September 2026, Asahi and Bach Brewing were level in searches among non-alcoholic beer brands in New Zealand, with an estimated 140 branded searches each, at 0.75% of the total each. When we asked ChatGPT and Google AI Overviews about non-alcoholic beer brands, Bach Brewing appeared in three of the five answers and Asahi in two. Bach Brewing was mentioned before Asahi in every answer that named either.

Among non-alcoholic beer brands in New Zealand in September 2026

Who do people search for more?

Asahi and Bach Brewing are searched for about as often as each other.

Asahi 140 searchesBach Brewing 140 searches

Who does AI mention more?

Bach Brewing, mentioned in 3 of 5 answers, Asahi in 2

Bach Brewing in 3 of 5Asahi in 2 of 5

Who does AI recommend more?

Bach Brewing, named ahead of Asahi in 3 of 3 answers

Bach Brewing first in 3Asahi never first

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Top non-alcoholic beer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bach Brewing was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Asahi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bach Brewing was listed before Asahi in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garage Project1st
  2. State of Play2nd
  3. Bach Brewing3rd
  4. Heineken4th
  5. Parrotdog5th
  6. Steinlager6th
  7. Corona Cero7th
  8. Guinness8th
  9. Asahi9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Heineken5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garage Project5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • State of Play3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bach Brewing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steinlager2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Corona Cero2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guinness2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parrotdog2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about non-alcoholic beer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Asahi or Bach Brewing more popular in search?

This chart shows how often people search Google for Asahi and Bach Brewing by name. Each line represents a brand's share of searches for all nine non-alcoholic beer brands we track, month by month, from searches in New Zealand.

Asahi and Bach Brewing among non-alcoholic beer brands in New Zealand, by month

Share of searches by month for Asahi, Bach Brewing. The figures are in the table below the chart.

View monthly share of searches table
MonthSteinlagerHeinekenGarage ProjectState of PlayCorona CeroGuinnessAsahiBach BrewingParrotdog
Oct 202533%29.3%31.7%2.1%0.92%1.4%0.65%0.76%0.16%
Nov 202536.7%27.5%30.2%1.6%1.1%1.6%0.5%0.86%0.05%
Dec 202537.3%27.1%29.7%1.6%1.3%1.4%0.69%0.85%0.04%
Jan 202637.6%26.7%28.5%2.8%1.5%1.2%0.76%0.82%0.06%
Feb 202636.8%28%29.7%1.6%1.3%1.1%0.79%0.67%0.06%
Mar 202640.6%26.2%27%1.8%1.2%1.4%0.89%0.94%0.06%
Apr 202635.6%30.8%28.1%1.8%1.2%0.96%0.76%0.76%0.07%
May 202633.9%30.4%26.6%1.7%4.8%0.8%0.87%0.93%0.07%
Jun 202634.5%31.5%27.8%1.8%1.4%0.95%1.2%0.75%0.07%
Jul 202637.1%29.7%25.5%2.5%1.7%1.3%1.3%0.89%0.06%
Aug 202638.5%27.2%28.1%1.8%1.8%1%0.75%0.63%0.06%
Sep 202636.5%30.1%26.8%2.6%1.4%1.1%0.75%0.75%0.05%

How has the Asahi and Bach Brewing comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Asahi took it in February 2026, Bach Brewing took it in March 2026, Asahi took it in June 2026.
  • Across the 12 months ending September 2026, Asahi’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.65% to 0.75%, and its estimated monthly branded searches moved from 120 to 140.
  • Across the 12 months ending September 2026, Bach Brewing’s share of searches among non-alcoholic beer brands in New Zealand moved from 0.76% to 0.75%, and its estimated monthly branded searches held steady at 140.

How did search popularity change for New Zealand non-alcoholic beer brands in September 2026?

1 change

  1. Estimated monthly branded searches for Asahi in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Asahi’s and Bach Brewing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asahi

2 branded search terms

  • asahi super dry 0.0
  • asahi zero

Bach Brewing

1 branded search term

  • bach brewing

How the Brand Demand Index is measured

Other head-to-heads among non-alcoholic beer brands

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