Brandwave

Artline vs Posca:Which is more popular?

In September 2026, Posca had more branded searches than Artline among marker brands in New Zealand. Posca had about 2,000 branded searches, while Artline had 120. Posca made up 35% of all marker brand searches we track, and Artline accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about marker brands, Posca appeared in four of the five answers and Artline in three. Posca was mentioned before Artline in three out of four answers that named either.

Among marker brands in New Zealand in September 2026

Who do people search for more?

Posca, about 17 searches for every 1 for Artline

Posca 2K searchesArtline 120 searches

Who does AI mention more?

Posca, mentioned in 4 of 5 answers, Artline in 3

Posca in 4 of 5Artline in 3 of 5

Who does AI recommend more?

Posca, named ahead of Artline in 3 of 4 answers

Posca first in 3Artline first in 1

Follow Artline vs Posca and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top marker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Posca was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Artline was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Posca was listed before Artline in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Posca1st
  2. Copic2nd
  3. Ohuhu3rd
  4. Sharpie4th
  5. Artline5th
  6. Faber-Castell6th
  7. Staedtler7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Posca4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sharpie4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ohuhu3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Copic3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Artline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staedtler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about marker brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Artline or Posca more popular in search?

This chart shows how often people search Google for Artline and Posca by name. Each line represents a brand's share of searches for all seven marker brands we track, month by month, from searches in New Zealand.

Artline and Posca among marker brands in New Zealand, by month

Share of searches by month for Posca, Artline. The figures are in the table below the chart.

View monthly share of searches table
MonthPoscaSharpieOhuhuStaedtlerCopicArtlineFaber-Castell
Oct 202529.9%26.7%25.8%9.8%4.2%2.8%0.76%
Nov 202538.7%21.3%26.5%7.8%3.7%1.3%0.67%
Dec 202540.1%17.3%31.3%6%3.3%1.1%0.86%
Jan 202624.3%26.2%30.2%13.3%3%2.4%0.64%
Feb 202630.4%29.8%21.7%11%3.5%3.1%0.42%
Mar 202629.8%28.5%23.8%10.7%3.8%2.8%0.56%
Apr 202631.3%23.1%27.8%8.3%6%2.8%0.75%
May 202632.6%26.9%20.4%10.7%5.7%2.8%0.92%
Jun 202632.9%26.1%22.1%11%5.2%2.1%0.52%
Jul 202631%27.1%23.7%9.3%5.2%2.8%0.75%
Aug 202632.9%23.8%24.3%10.4%5.3%2.5%0.83%
Sep 202635%25.7%23.8%9.1%3.8%2.1%0.52%

How has the Artline and Posca comparison changed over the last 12 months?

3 findings
  • Posca was ahead of Artline in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Artline’s share of searches among marker brands in New Zealand moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 150 to 120.
  • Across the 12 months ending September 2026, Posca’s share of searches among marker brands in New Zealand moved from 29.9% to 35%, and its estimated monthly branded searches moved from 1.6K to 2K.

How did search popularity change for New Zealand marker brands in September 2026?

2 changes
  1. In September 2026, Posca gained share of searches among marker brands in New Zealand, from 32.9% to 35%.

  2. Estimated monthly branded searches for Artline in New Zealand fell 20% over 12 measured months, from 150 to 120 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Artline’s and Posca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Artline

2 branded search terms

  • artline
  • artline markers

Posca

4 branded search terms

  • pens posca
  • posca
  • posca pens warehouse
  • posca uni pens

How the Brand Demand Index is measured

Other head-to-heads among marker brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.