Armstrong Barton vs Moore Law:Which is more popular by branded search in New Zealand?
In August 2026, Moore Law had more branded searches than Armstrong Barton among whanganui law firms in New Zealand. Moore Law was estimated to have 590 branded searches compared to Armstrong Barton’s 260, and held a 24.6% Share of Search versus Armstrong Barton’s 10.8%.
Follow Armstrong Barton vs Moore Law and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Armstrong Barton or Moore Law?
Compare Whanganui law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moore Law, Armstrong Barton. The figures are in the table below the chart.
View monthly share of search table
| Month | Treadwell Gordon | Moore Law | Horsley Christie | Armstrong Barton | Crowley Waugh | Dewhirst Law | Bullock & Associates |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 20.8% | 11.6% | 10% | 8.1% | 5.4% | 4.2% |
| Nov 2025 | 38.8% | 20% | 11.6% | 10.4% | 6.8% | 6.8% | 5.6% |
| Dec 2025 | 37% | 18% | 12.7% | 11.1% | 9% | 7.4% | 4.8% |
| Jan 2026 | 36.2% | 19.5% | 11.8% | 14.5% | 7.7% | 6.3% | 4.1% |
| Feb 2026 | 35.5% | 24% | 11.5% | 9.7% | 7.8% | 6.5% | 5.1% |
| Mar 2026 | 36% | 20.7% | 11.9% | 10% | 10.7% | 5.4% | 5.4% |
| Apr 2026 | 36.7% | 21.1% | 11% | 8.9% | 11.8% | 4.6% | 5.9% |
| May 2026 | 37% | 23.4% | 9.8% | 8.9% | 10.2% | 4.7% | 6% |
| Jun 2026 | 33.8% | 25.9% | 10.9% | 9.8% | 7.9% | 6.4% | 5.3% |
| Jul 2026 | 31.8% | 27.7% | 12.4% | 8.7% | 7.9% | 5.8% | 5.8% |
| Aug 2026 | 32.1% | 24.6% | 12.9% | 10.8% | 10% | 5.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Armstrong Barton and Moore Law comparison changed over the last 12 months?
3 findings
- Moore Law was ahead of Armstrong Barton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Armstrong Barton’s estimated Share of Search among whanganui law firms in New Zealand moved from 10% to 10.8%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Moore Law’s estimated Share of Search among whanganui law firms in New Zealand moved from 20.8% to 24.6%, and its estimated monthly branded searches moved from 540 to 590.
How did search popularity change for New Zealand whanganui law firms in August 2026?
2 changes
In August 2026, Armstrong Barton gained estimated Share of Search among whanganui law firms in New Zealand, from 8.7% to 10.8%.
In August 2026, Moore Law lost estimated Share of Search among whanganui law firms in New Zealand, from 27.7% to 24.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Armstrong Barton’s and Moore Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Armstrong Barton
1 branded search term
- armstrong barton
Moore Law
4 branded search terms
- moore law
- moore law palmerston north
- moore law whanganui
- moorelaw
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.