Crowley Waugh vs Treadwell Gordon:Which is more popular by branded search in New Zealand?
In August 2026, Treadwell Gordon had more branded searches than Crowley Waugh among whanganui law firms in New Zealand. Treadwell Gordon was estimated to have 770 branded searches compared to Crowley Waugh’s 240, and held a 32.1% Share of Search versus Crowley Waugh’s 10%.
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Which is more popular in search, Crowley Waugh or Treadwell Gordon?
Compare Whanganui law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Treadwell Gordon, Crowley Waugh. The figures are in the table below the chart.
View monthly share of search table
| Month | Treadwell Gordon | Moore Law | Horsley Christie | Armstrong Barton | Crowley Waugh | Dewhirst Law | Bullock & Associates |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 20.8% | 11.6% | 10% | 8.1% | 5.4% | 4.2% |
| Nov 2025 | 38.8% | 20% | 11.6% | 10.4% | 6.8% | 6.8% | 5.6% |
| Dec 2025 | 37% | 18% | 12.7% | 11.1% | 9% | 7.4% | 4.8% |
| Jan 2026 | 36.2% | 19.5% | 11.8% | 14.5% | 7.7% | 6.3% | 4.1% |
| Feb 2026 | 35.5% | 24% | 11.5% | 9.7% | 7.8% | 6.5% | 5.1% |
| Mar 2026 | 36% | 20.7% | 11.9% | 10% | 10.7% | 5.4% | 5.4% |
| Apr 2026 | 36.7% | 21.1% | 11% | 8.9% | 11.8% | 4.6% | 5.9% |
| May 2026 | 37% | 23.4% | 9.8% | 8.9% | 10.2% | 4.7% | 6% |
| Jun 2026 | 33.8% | 25.9% | 10.9% | 9.8% | 7.9% | 6.4% | 5.3% |
| Jul 2026 | 31.8% | 27.7% | 12.4% | 8.7% | 7.9% | 5.8% | 5.8% |
| Aug 2026 | 32.1% | 24.6% | 12.9% | 10.8% | 10% | 5.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Crowley Waugh and Treadwell Gordon comparison changed over the last 12 months?
3 findings
- Treadwell Gordon was ahead of Crowley Waugh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crowley Waugh’s estimated Share of Search among whanganui law firms in New Zealand moved from 8.1% to 10%, and its estimated monthly branded searches moved from 210 to 240.
- Across the 11 months ending August 2026, Treadwell Gordon’s estimated Share of Search among whanganui law firms in New Zealand moved from 39.8% to 32.1%, and its estimated monthly branded searches moved from 1K to 770.
How did search popularity change for New Zealand whanganui law firms in August 2026?
2 changes
In August 2026, Crowley Waugh gained estimated Share of Search among whanganui law firms in New Zealand, from 7.9% to 10%.
Estimated monthly branded searches for Treadwell Gordon in New Zealand fell 25.2% over 11 measured months, from 1K to 770 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crowley Waugh’s and Treadwell Gordon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crowley Waugh
2 branded search terms
- crowley waugh
- crowley waugh lawyers
Treadwell Gordon
3 branded search terms
- treadwell gordon
- treadwell gordon solicitors
- treadwell gordon whanganui
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.