Armstrong Barton vs Treadwell Gordon:Which is more popular by branded search in New Zealand?
In August 2026, Treadwell Gordon had more branded searches than Armstrong Barton among whanganui law firms in New Zealand. Treadwell Gordon was estimated to have 770 branded searches compared to Armstrong Barton’s 260, and held a 32.1% Share of Search versus Armstrong Barton’s 10.8%.
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Which is more popular in search, Armstrong Barton or Treadwell Gordon?
Compare Whanganui law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Treadwell Gordon, Armstrong Barton. The figures are in the table below the chart.
View monthly share of search table
| Month | Treadwell Gordon | Moore Law | Horsley Christie | Armstrong Barton | Crowley Waugh | Dewhirst Law | Bullock & Associates |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 20.8% | 11.6% | 10% | 8.1% | 5.4% | 4.2% |
| Nov 2025 | 38.8% | 20% | 11.6% | 10.4% | 6.8% | 6.8% | 5.6% |
| Dec 2025 | 37% | 18% | 12.7% | 11.1% | 9% | 7.4% | 4.8% |
| Jan 2026 | 36.2% | 19.5% | 11.8% | 14.5% | 7.7% | 6.3% | 4.1% |
| Feb 2026 | 35.5% | 24% | 11.5% | 9.7% | 7.8% | 6.5% | 5.1% |
| Mar 2026 | 36% | 20.7% | 11.9% | 10% | 10.7% | 5.4% | 5.4% |
| Apr 2026 | 36.7% | 21.1% | 11% | 8.9% | 11.8% | 4.6% | 5.9% |
| May 2026 | 37% | 23.4% | 9.8% | 8.9% | 10.2% | 4.7% | 6% |
| Jun 2026 | 33.8% | 25.9% | 10.9% | 9.8% | 7.9% | 6.4% | 5.3% |
| Jul 2026 | 31.8% | 27.7% | 12.4% | 8.7% | 7.9% | 5.8% | 5.8% |
| Aug 2026 | 32.1% | 24.6% | 12.9% | 10.8% | 10% | 5.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Armstrong Barton and Treadwell Gordon comparison changed over the last 12 months?
3 findings
- Treadwell Gordon was ahead of Armstrong Barton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Armstrong Barton’s estimated Share of Search among whanganui law firms in New Zealand moved from 10% to 10.8%, and its estimated monthly branded searches held steady at 260.
- Across the 11 months ending August 2026, Treadwell Gordon’s estimated Share of Search among whanganui law firms in New Zealand moved from 39.8% to 32.1%, and its estimated monthly branded searches moved from 1K to 770.
How did search popularity change for New Zealand whanganui law firms in August 2026?
2 changes
In August 2026, Armstrong Barton gained estimated Share of Search among whanganui law firms in New Zealand, from 8.7% to 10.8%.
Estimated monthly branded searches for Treadwell Gordon in New Zealand fell 25.2% over 11 measured months, from 1K to 770 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Armstrong Barton’s and Treadwell Gordon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Armstrong Barton
1 branded search term
- armstrong barton
Treadwell Gordon
3 branded search terms
- treadwell gordon
- treadwell gordon solicitors
- treadwell gordon whanganui
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