Brandwave

How popular isMoore Law in search?

In August 2026, there were an estimated 590 branded searches for Moore Law in New Zealand which is up 9.3% over the last 11 months. Moore Law holds 16.4% estimated Share of Search among New Zealand palmerston north law firms and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Fitzherbert Rowe25.3%
  2. Innes Dean23.7%
  3. Green Law18.4%
  4. Moore Law16.4%
  5. CR Law16.2%
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Which palmerston north law firms compete with Moore Law?

Moore Law against palmerston north law firms in New Zealand, by month

Share of Search by month for Fitzherbert Rowe, Innes Dean, Green Law, Moore Law, CR Law. The figures are in the table below the chart.

View monthly share of search table
MonthFitzherbert RoweInnes DeanGreen LawMoore LawCR Law
Oct 202530.9%19.2%15.9%16.2%17.7%
Nov 202530.2%19.8%16%14.5%19.5%
Dec 202535.2%18.8%14.1%13.3%18.8%
Jan 202632.4%21%15.3%15.3%16%
Feb 202630.3%19.9%15.5%17.5%16.8%
Mar 202629.4%18.4%18.6%15.3%18.4%
Apr 202628.7%20.5%16.7%15.8%18.3%
May 202628.1%20.4%16.4%17%18.2%
Jun 202628.4%22.3%12.7%19%17.6%
Jul 202621.4%25.5%16.5%19.4%17.1%
Aug 202625.3%23.7%18.4%16.4%16.2%
Sep 2026—————

  1. 1.Fitzherbert Rowe

    25.3%

    moved from 2nd to 1st · 910 estimated branded searches · +23% vs prior month · +3.9 points

  2. 2.Innes Dean

    23.7%

    moved from 1st to 2nd · 850 estimated branded searches · -3.4% vs prior month · -1.8 points

  3. 3.Green Law

    18.4%

    moved from 5th to 3rd · 660 estimated branded searches · +15.8% vs prior month · +1.9 points

  4. 4.Moore Law

    16.4%

    moved from 3rd to 4th · 590 estimated branded searches · -11.9% vs prior month · -3 points

  5. 5.CR Law

    16.2%

    moved from 4th to 5th · 580 estimated branded searches · -1.7% vs prior month · -0.9 points

Compare search popularity between Moore Law and its closest rivals

How has branded search demand for Moore Law changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Moore Law in New Zealand rose from 540 to 590.
  • Across the 11 months ending August 2026, Moore Law’s estimated Share of Search among palmerston north law firms in New Zealand peaked at 19.4% in July 2026 and was lowest at 13.3% in December 2025.

How did search popularity change for New Zealand palmerston north law firms in August 2026?

  1. In August 2026, Fitzherbert Rowe overtook Innes Dean to take the highest estimated Share of Search among palmerston north law firms in New Zealand, at 25.3%.

  2. In August 2026, Green Law overtook CR Law to rank 3rd among palmerston north law firms in New Zealand, at 18.4%.

  3. In August 2026, Moore Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 19.4% to 16.4%.

  4. In August 2026, Innes Dean lost estimated Share of Search among palmerston north law firms in New Zealand, from 25.5% to 23.7%.

  5. In August 2026, CR Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 17.1% to 16.2%.

Which whanganui law firms compete with Moore Law?

Moore Law against whanganui law firms in New Zealand, by month

Share of Search by month for Treadwell Gordon, Moore Law, Horsley Christie, Armstrong Barton, Crowley Waugh, Dewhirst Law, Bullock & Associates. The figures are in the table below the chart.

View monthly share of search table
MonthTreadwell GordonMoore LawHorsley ChristieArmstrong BartonCrowley WaughDewhirst LawBullock & Associates
Oct 202539.8%20.8%11.6%10%8.1%5.4%4.2%
Nov 202538.8%20%11.6%10.4%6.8%6.8%5.6%
Dec 202537%18%12.7%11.1%9%7.4%4.8%
Jan 202636.2%19.5%11.8%14.5%7.7%6.3%4.1%
Feb 202635.5%24%11.5%9.7%7.8%6.5%5.1%
Mar 202636%20.7%11.9%10%10.7%5.4%5.4%
Apr 202636.7%21.1%11%8.9%11.8%4.6%5.9%
May 202637%23.4%9.8%8.9%10.2%4.7%6%
Jun 202633.8%25.9%10.9%9.8%7.9%6.4%5.3%
Jul 202631.8%27.7%12.4%8.7%7.9%5.8%5.8%
Aug 202632.1%24.6%12.9%10.8%10%5.8%3.8%
Sep 2026———————

  1. 1.Treadwell Gordon

    32.1%

    held 1st · 770 estimated branded searches · 0% vs prior month · +0.3 points

  2. 2.Moore Law

    24.6%

    held 2nd · 590 estimated branded searches · -11.9% vs prior month · -3.1 points

  3. 3.Horsley Christie

    12.9%

    held 3rd · 310 estimated branded searches · +3.3% vs prior month · +0.5 points

  4. 4.Armstrong Barton

    10.8%

    held 4th · 260 estimated branded searches · +23.8% vs prior month · +2.2 points

  5. 5.Crowley Waugh

    10%

    held 5th · 240 estimated branded searches · +26.3% vs prior month · +2.1 points

  6. 6.Dewhirst Law

    5.8%

    moved from 7th to 6th · 140 estimated branded searches · 0% vs prior month · 0 points

  7. 7.Bullock & Associates

    3.8%

    moved from 6th to 7th · 90 estimated branded searches · -35.7% vs prior month · -2 points

Compare search popularity between Moore Law and its closest rivals

How has branded search demand for Moore Law changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Moore Law’s estimated Share of Search among whanganui law firms in New Zealand increased from 20.8% to 24.6%.
  • Across the 11 months ending August 2026, Moore Law’s estimated Share of Search among whanganui law firms in New Zealand peaked at 27.7% in July 2026 and was lowest at 18% in December 2025.

How did search popularity change for New Zealand whanganui law firms in August 2026?

  1. In August 2026, Armstrong Barton gained estimated Share of Search among whanganui law firms in New Zealand, from 8.7% to 10.8%.

  2. In August 2026, Crowley Waugh gained estimated Share of Search among whanganui law firms in New Zealand, from 7.9% to 10%.

  3. In August 2026, Horsley Christie gained estimated Share of Search among whanganui law firms in New Zealand, from 12.4% to 12.9%.

  4. In August 2026, Moore Law lost estimated Share of Search among whanganui law firms in New Zealand, from 27.7% to 24.6%.

  5. In August 2026, Bullock & Associates lost estimated Share of Search among whanganui law firms in New Zealand, from 5.8% to 3.8%.

  6. In August 2026, Dewhirst Law rose from 7th to 6th among whanganui law firms in New Zealand.

How is Moore Law measured?

Brandwave collects information about searches that people make online using Moore Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • moore law
  • moore law palmerston north
  • moore law whanganui
  • moorelaw

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