Brandwave

CR Law vs Moore Law:Which is more popular by branded search in New Zealand?

In August 2026, CR Law and Moore Law were level on Share of Search among palmerston north law firms in New Zealand, with an estimated 580 versus 590 branded searches, at 16.2% and 16.4% estimated Share of Search.

Share of Search among palmerston north law firms in New Zealand in August 2026Which is more popular in search, CR Law or Moore Law?
CR Law16.2%580 searches
vs
Moore Law16.4%590 searches

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Which is more popular in search, CR Law or Moore Law?

Compare Palmerston North law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CR Law and Moore Law among palmerston north law firms in New Zealand, by month

Share of Search by month for Moore Law, CR Law. The figures are in the table below the chart.

View monthly share of search table
MonthFitzherbert RoweInnes DeanGreen LawMoore LawCR Law
Oct 202530.9%19.2%15.9%16.2%17.7%
Nov 202530.2%19.8%16%14.5%19.5%
Dec 202535.2%18.8%14.1%13.3%18.8%
Jan 202632.4%21%15.3%15.3%16%
Feb 202630.3%19.9%15.5%17.5%16.8%
Mar 202629.4%18.4%18.6%15.3%18.4%
Apr 202628.7%20.5%16.7%15.8%18.3%
May 202628.1%20.4%16.4%17%18.2%
Jun 202628.4%22.3%12.7%19%17.6%
Jul 202621.4%25.5%16.5%19.4%17.1%
Aug 202625.3%23.7%18.4%16.4%16.2%
Sep 2026—————

How has the CR Law and Moore Law comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: Moore Law took it in February 2026, CR Law took it in March 2026, Moore Law took it in June 2026.
  • Across the 11 months ending August 2026, CR Law’s estimated Share of Search among palmerston north law firms in New Zealand moved from 17.7% to 16.2%, and its estimated monthly branded searches moved from 590 to 580.
  • Across the 11 months ending August 2026, Moore Law’s estimated Share of Search among palmerston north law firms in New Zealand moved from 16.2% to 16.4%, and its estimated monthly branded searches moved from 540 to 590.

How did search popularity change for New Zealand palmerston north law firms in August 2026?

  1. In August 2026, Green Law overtook CR Law to rank 3rd among palmerston north law firms in New Zealand, at 18.4%.

  2. In August 2026, Moore Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 19.4% to 16.4%.

  3. In August 2026, CR Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 17.1% to 16.2%.

How each brand is measured

Brandwave collects information about searches that people make online using CR Law’s and Moore Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CR Law

6 branded search terms

  • cooper rapley
  • cooper rapley lawyers
  • cooper rapley palmerston north
  • cr law
  • cr law palmerston north
  • crlaw

Moore Law

4 branded search terms

  • moore law
  • moore law palmerston north
  • moore law whanganui
  • moorelaw

How the Brand Demand Index is measured

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