CR Law vs Fitzherbert Rowe:Which is more popular by branded search in New Zealand?
In August 2026, Fitzherbert Rowe had more branded searches than CR Law among palmerston north law firms in New Zealand. Fitzherbert Rowe was estimated to have 910 branded searches compared to CR Law’s 580, and held a 25.3% Share of Search versus CR Law’s 16.2%.
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Which is more popular in search, CR Law or Fitzherbert Rowe?
Compare Palmerston North law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitzherbert Rowe, CR Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Fitzherbert Rowe | Innes Dean | Green Law | Moore Law | CR Law |
|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 19.2% | 15.9% | 16.2% | 17.7% |
| Nov 2025 | 30.2% | 19.8% | 16% | 14.5% | 19.5% |
| Dec 2025 | 35.2% | 18.8% | 14.1% | 13.3% | 18.8% |
| Jan 2026 | 32.4% | 21% | 15.3% | 15.3% | 16% |
| Feb 2026 | 30.3% | 19.9% | 15.5% | 17.5% | 16.8% |
| Mar 2026 | 29.4% | 18.4% | 18.6% | 15.3% | 18.4% |
| Apr 2026 | 28.7% | 20.5% | 16.7% | 15.8% | 18.3% |
| May 2026 | 28.1% | 20.4% | 16.4% | 17% | 18.2% |
| Jun 2026 | 28.4% | 22.3% | 12.7% | 19% | 17.6% |
| Jul 2026 | 21.4% | 25.5% | 16.5% | 19.4% | 17.1% |
| Aug 2026 | 25.3% | 23.7% | 18.4% | 16.4% | 16.2% |
| Sep 2026 | — | — | — | — | — |
How has the CR Law and Fitzherbert Rowe comparison changed over the last 12 months?
3 findings
- Fitzherbert Rowe was ahead of CR Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CR Law’s estimated Share of Search among palmerston north law firms in New Zealand moved from 17.7% to 16.2%, and its estimated monthly branded searches moved from 590 to 580.
- Across the 11 months ending August 2026, Fitzherbert Rowe’s estimated Share of Search among palmerston north law firms in New Zealand moved from 30.9% to 25.3%, and its estimated monthly branded searches moved from 1K to 910.
How did search popularity change for New Zealand palmerston north law firms in August 2026?
3 changes
In August 2026, Fitzherbert Rowe overtook Innes Dean to take the highest estimated Share of Search among palmerston north law firms in New Zealand, at 25.3%.
In August 2026, Green Law overtook CR Law to rank 3rd among palmerston north law firms in New Zealand, at 18.4%.
In August 2026, CR Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 17.1% to 16.2%.
How each brand is measured
Brandwave collects information about searches that people make online using CR Law’s and Fitzherbert Rowe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CR Law
6 branded search terms
- cooper rapley
- cooper rapley lawyers
- cooper rapley palmerston north
- cr law
- cr law palmerston north
- crlaw
Fitzherbert Rowe
2 branded search terms
- fitzherbert rowe
- fitzrowe
Put your own brand in this comparison
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