Fitzherbert Rowe vs Moore Law:Which is more popular by branded search in New Zealand?
In August 2026, Fitzherbert Rowe had more branded searches than Moore Law among palmerston north law firms in New Zealand. Fitzherbert Rowe was estimated to have 910 branded searches compared to Moore Law’s 590, and held a 25.3% Share of Search versus Moore Law’s 16.4%.
Follow Fitzherbert Rowe vs Moore Law and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fitzherbert Rowe or Moore Law?
Compare Palmerston North law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitzherbert Rowe, Moore Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Fitzherbert Rowe | Innes Dean | Green Law | Moore Law | CR Law |
|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 19.2% | 15.9% | 16.2% | 17.7% |
| Nov 2025 | 30.2% | 19.8% | 16% | 14.5% | 19.5% |
| Dec 2025 | 35.2% | 18.8% | 14.1% | 13.3% | 18.8% |
| Jan 2026 | 32.4% | 21% | 15.3% | 15.3% | 16% |
| Feb 2026 | 30.3% | 19.9% | 15.5% | 17.5% | 16.8% |
| Mar 2026 | 29.4% | 18.4% | 18.6% | 15.3% | 18.4% |
| Apr 2026 | 28.7% | 20.5% | 16.7% | 15.8% | 18.3% |
| May 2026 | 28.1% | 20.4% | 16.4% | 17% | 18.2% |
| Jun 2026 | 28.4% | 22.3% | 12.7% | 19% | 17.6% |
| Jul 2026 | 21.4% | 25.5% | 16.5% | 19.4% | 17.1% |
| Aug 2026 | 25.3% | 23.7% | 18.4% | 16.4% | 16.2% |
| Sep 2026 | — | — | — | — | — |
How has the Fitzherbert Rowe and Moore Law comparison changed over the last 12 months?
3 findings
- Fitzherbert Rowe was ahead of Moore Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fitzherbert Rowe’s estimated Share of Search among palmerston north law firms in New Zealand moved from 30.9% to 25.3%, and its estimated monthly branded searches moved from 1K to 910.
- Across the 11 months ending August 2026, Moore Law’s estimated Share of Search among palmerston north law firms in New Zealand moved from 16.2% to 16.4%, and its estimated monthly branded searches moved from 540 to 590.
How did search popularity change for New Zealand palmerston north law firms in August 2026?
3 changes
In August 2026, Fitzherbert Rowe overtook Innes Dean to take the highest estimated Share of Search among palmerston north law firms in New Zealand, at 25.3%.
In August 2026, Green Law overtook Moore Law to rank 3rd among palmerston north law firms in New Zealand, at 18.4%.
In August 2026, Moore Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 19.4% to 16.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Fitzherbert Rowe’s and Moore Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fitzherbert Rowe
2 branded search terms
- fitzherbert rowe
- fitzrowe
Moore Law
4 branded search terms
- moore law
- moore law palmerston north
- moore law whanganui
- moorelaw
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.