How popular isFitzherbert Rowe in search?
In August 2026, there were an estimated 910 branded searches for Fitzherbert Rowe in New Zealand which is down 11.7% over the last 11 months. Fitzherbert Rowe holds 25.3% estimated Share of Search among New Zealand palmerston north law firms and is ranked 1st of 5 competitors for search popularity.
Fitzherbert Rowe25.3%
Innes Dean23.7%
Green Law18.4%
Moore Law16.4%
CR Law16.2%
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Which palmerston north law firms compete with Fitzherbert Rowe?
Share of Search by month for Fitzherbert Rowe, Innes Dean, Green Law, Moore Law, CR Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Fitzherbert Rowe | Innes Dean | Green Law | Moore Law | CR Law |
|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 19.2% | 15.9% | 16.2% | 17.7% |
| Nov 2025 | 30.2% | 19.8% | 16% | 14.5% | 19.5% |
| Dec 2025 | 35.2% | 18.8% | 14.1% | 13.3% | 18.8% |
| Jan 2026 | 32.4% | 21% | 15.3% | 15.3% | 16% |
| Feb 2026 | 30.3% | 19.9% | 15.5% | 17.5% | 16.8% |
| Mar 2026 | 29.4% | 18.4% | 18.6% | 15.3% | 18.4% |
| Apr 2026 | 28.7% | 20.5% | 16.7% | 15.8% | 18.3% |
| May 2026 | 28.1% | 20.4% | 16.4% | 17% | 18.2% |
| Jun 2026 | 28.4% | 22.3% | 12.7% | 19% | 17.6% |
| Jul 2026 | 21.4% | 25.5% | 16.5% | 19.4% | 17.1% |
| Aug 2026 | 25.3% | 23.7% | 18.4% | 16.4% | 16.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 25.3% | 910 | +23% | +3.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.7% | 850 | -3.4% | -1.8 pointsmoved from 1st to 2nd | |
| 3, moved from 5th to 3rd | 18.4% | 660 | +15.8% | +1.9 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 16.4% | 590 | -11.9% | -3 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 16.2% | 580 | -1.7% | -0.9 pointsmoved from 4th to 5th |
25.3%
moved from 2nd to 1st · 910 estimated branded searches · +23% vs prior month · +3.9 points
23.7%
moved from 1st to 2nd · 850 estimated branded searches · -3.4% vs prior month · -1.8 points
18.4%
moved from 5th to 3rd · 660 estimated branded searches · +15.8% vs prior month · +1.9 points
16.4%
moved from 3rd to 4th · 590 estimated branded searches · -11.9% vs prior month · -3 points
5.
CR Law16.2%
moved from 4th to 5th · 580 estimated branded searches · -1.7% vs prior month · -0.9 points
Compare search popularity between Fitzherbert Rowe and its closest rivals
How has branded search demand for Fitzherbert Rowe changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fitzherbert Rowe in New Zealand fell from 1K to 910.
- Across the 11 months ending August 2026, Fitzherbert Rowe’s estimated Share of Search among palmerston north law firms in New Zealand decreased from 30.9% to 25.3%.
- Across the 11 months ending August 2026, Fitzherbert Rowe’s estimated Share of Search among palmerston north law firms in New Zealand peaked at 35.2% in December 2025 and was lowest at 21.4% in July 2026.
How did search popularity change for New Zealand palmerston north law firms in August 2026?
5 changes

In August 2026, Fitzherbert Rowe overtook Innes Dean to take the highest estimated Share of Search among palmerston north law firms in New Zealand, at 25.3%.

In August 2026, Green Law overtook CR Law to rank 3rd among palmerston north law firms in New Zealand, at 18.4%.

In August 2026, Moore Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 19.4% to 16.4%.

In August 2026, Innes Dean lost estimated Share of Search among palmerston north law firms in New Zealand, from 25.5% to 23.7%.

In August 2026, CR Law lost estimated Share of Search among palmerston north law firms in New Zealand, from 17.1% to 16.2%.
How is Fitzherbert Rowe measured?
Brandwave collects information about searches that people make online using Fitzherbert Rowe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- fitzherbert rowe
- fitzrowe
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