Dewhirst Law vs Moore Law:Which is more popular by branded search in New Zealand?
In August 2026, Moore Law had more branded searches than Dewhirst Law among whanganui law firms in New Zealand. Moore Law was estimated to have 590 branded searches compared to Dewhirst Law’s 140, and held a 24.6% Share of Search versus Dewhirst Law’s 5.8%.
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Which is more popular in search, Dewhirst Law or Moore Law?
Compare Whanganui law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moore Law, Dewhirst Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Treadwell Gordon | Moore Law | Horsley Christie | Armstrong Barton | Crowley Waugh | Dewhirst Law | Bullock & Associates |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 20.8% | 11.6% | 10% | 8.1% | 5.4% | 4.2% |
| Nov 2025 | 38.8% | 20% | 11.6% | 10.4% | 6.8% | 6.8% | 5.6% |
| Dec 2025 | 37% | 18% | 12.7% | 11.1% | 9% | 7.4% | 4.8% |
| Jan 2026 | 36.2% | 19.5% | 11.8% | 14.5% | 7.7% | 6.3% | 4.1% |
| Feb 2026 | 35.5% | 24% | 11.5% | 9.7% | 7.8% | 6.5% | 5.1% |
| Mar 2026 | 36% | 20.7% | 11.9% | 10% | 10.7% | 5.4% | 5.4% |
| Apr 2026 | 36.7% | 21.1% | 11% | 8.9% | 11.8% | 4.6% | 5.9% |
| May 2026 | 37% | 23.4% | 9.8% | 8.9% | 10.2% | 4.7% | 6% |
| Jun 2026 | 33.8% | 25.9% | 10.9% | 9.8% | 7.9% | 6.4% | 5.3% |
| Jul 2026 | 31.8% | 27.7% | 12.4% | 8.7% | 7.9% | 5.8% | 5.8% |
| Aug 2026 | 32.1% | 24.6% | 12.9% | 10.8% | 10% | 5.8% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Dewhirst Law and Moore Law comparison changed over the last 12 months?
3 findings
- Moore Law was ahead of Dewhirst Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dewhirst Law’s estimated Share of Search among whanganui law firms in New Zealand moved from 5.4% to 5.8%, and its estimated monthly branded searches held steady at 140.
- Across the 11 months ending August 2026, Moore Law’s estimated Share of Search among whanganui law firms in New Zealand moved from 20.8% to 24.6%, and its estimated monthly branded searches moved from 540 to 590.
How did search popularity change for New Zealand whanganui law firms in August 2026?
2 changes
In August 2026, Moore Law lost estimated Share of Search among whanganui law firms in New Zealand, from 27.7% to 24.6%.
In August 2026, Dewhirst Law rose from 7th to 6th among whanganui law firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Dewhirst Law’s and Moore Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dewhirst Law
2 branded search terms
- dewhirst law
- dewhirstlaw
Moore Law
4 branded search terms
- moore law
- moore law palmerston north
- moore law whanganui
- moorelaw
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