Arco Advisory vs Ascend Accounting + Advisory:Which is more popular?
In September 2026, Arco Advisory and Ascend Accounting + Advisory were level in searches among Napier accounting firms in New Zealand, with an estimated 10 branded searches each, at 3% of the total each. When we asked ChatGPT and Google AI Overviews about Napier accounting firms, Ascend Accounting + Advisory appeared in all three answers and Arco Advisory in none.
Who do people search for more?
Arco Advisory and Ascend Accounting + Advisory are searched for about as often as each other.
Who does AI mention more?
Ascend Accounting + Advisory, mentioned in every answer we collected
Who does AI recommend more?
Ascend Accounting + Advisory, the only one of the two named
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Top Napier accounting firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Ascend Accounting + Advisory appeared in all three answers. Arco Advisory did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kiwitax3 of 3Named in 3 of 3 ChatGPT answers- Ascend Accounting + Advisory3 of 3Named in 3 of 3 ChatGPT answers
BDO2 of 3Named in 2 of 3 ChatGPT answers
SBA2 of 3Named in 2 of 3 ChatGPT answers
Oldershaw Accountants1 of 3Named in 1 of 3 ChatGPT answers
Pulse Accountants1 of 3Named in 1 of 3 ChatGPT answers
numio0 of 3Named in 0 of 3 ChatGPT answers
Arco Advisory0 of 3Named in 0 of 3 ChatGPT answers
On All Accounts0 of 3Named in 0 of 3 ChatGPT answers
Tax Link0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier accounting firms
3 answers
Asked ChatGPT
“Which accounting firm should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best accounting firms in Napier, New Zealand?”
Asked ChatGPT
“What's the best accounting firm in Napier, New Zealand for a small business?”
Searched Google, AI Overview
“accountant napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“napier accounting firm”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Arco Advisory or Ascend Accounting + Advisory more popular in search?
This chart shows how often people search Google for Arco Advisory and Ascend Accounting + Advisory by name. Each line represents a brand's share of searches for all ten Napier accounting firms we track, month by month, from searches in New Zealand.
Share of searches by month for Arco Advisory, Ascend Accounting + Advisory. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oldershaw Accountants | Kiwitax | BDO | numio | SBA | Arco Advisory | Ascend Accounting + Advisory | On All Accounts | Pulse Accountants | Tax Link |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 26.9% | 11.5% | 0% | 0% | 3.8% | 7.7% | 0% | 3.8% | 11.5% |
| Nov 2025 | 43.3% | 20% | 13.3% | 0% | 3.3% | 0% | 6.7% | 3.3% | 3.3% | 6.7% |
| Dec 2025 | 42.9% | 28.6% | 9.5% | 0% | 0% | 4.8% | 4.8% | 0% | 4.8% | 4.8% |
| Jan 2026 | 41.9% | 29% | 16.1% | 0% | 0% | 0% | 6.5% | 0% | 3.2% | 3.2% |
| Feb 2026 | 36.4% | 27.3% | 15.2% | 3% | 0% | 0% | 9.1% | 3% | 3% | 3% |
| Mar 2026 | 47.1% | 17.6% | 14.7% | 0% | 0% | 2.9% | 5.9% | 2.9% | 2.9% | 5.9% |
| Apr 2026 | 32.3% | 22.6% | 19.4% | 0% | 0% | 0% | 6.5% | 3.2% | 6.5% | 9.7% |
| May 2026 | 25.7% | 37.1% | 14.3% | 0% | 0% | 0% | 5.7% | 5.7% | 5.7% | 5.7% |
| Jun 2026 | 32.5% | 32.5% | 12.5% | 0% | 2.5% | 0% | 7.5% | 5% | 2.5% | 5% |
| Jul 2026 | 24.2% | 33.3% | 15.2% | 0% | 3% | 3% | 6.1% | 3% | 3% | 9.1% |
| Aug 2026 | 29% | 29% | 16.1% | 3.2% | 0% | 3.2% | 6.5% | 3.2% | 3.2% | 6.5% |
| Sep 2026 | 24.2% | 21.2% | 15.2% | 15.2% | 9.1% | 3% | 3% | 3% | 3% | 3% |
How has the Arco Advisory and Ascend Accounting + Advisory comparison changed over the last 12 months?
3 findings
- Arco Advisory was ahead of Ascend Accounting + Advisory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arco Advisory’s share of searches among Napier accounting firms in New Zealand moved from 3.8% to 3%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Ascend Accounting + Advisory’s share of searches among Napier accounting firms in New Zealand moved from 7.7% to 3%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand Napier accounting firms in September 2026?
3 changes
In September 2026, numio overtook Ascend Accounting + Advisory and 2 others to rank 4th among Napier accounting firms in New Zealand, with 15.2% of the searches.
In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches.
In September 2026, Ascend Accounting + Advisory lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Arco Advisory’s and Ascend Accounting + Advisory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arco Advisory
1 branded search term
- arco advisory
Ascend Accounting + Advisory
1 branded search term
- ascend accounting
Other head-to-heads among Napier accounting firms
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