Annah Stretton vs Hyde Boutique:Which is more popular by branded search in New Zealand?
In August 2026, Annah Stretton had more branded searches than Hyde Boutique among womenswear labels in New Zealand. Annah Stretton was estimated to have 9.9K branded searches compared to Hyde Boutique’s 7.9K, and held a 6.2% Share of Search versus Hyde Boutique’s 4.9%.
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Which is more popular in search, Annah Stretton or Hyde Boutique?
Compare the womenswear labels and boutiques New Zealand women shop for dresses and occasionwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Annah Stretton, Hyde Boutique. The figures are in the table below the chart.
View monthly share of search table
| Month | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Shine On | Annah Stretton | Hyde Boutique |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 21.3% | 15.4% | 10.1% | 11.4% | 7.8% | 5.8% |
| Nov 2025 | 24.6% | 32.6% | 14.5% | 7.3% | 8.4% | 7.9% | 4.7% |
| Dec 2025 | 27.3% | 24.5% | 18.2% | 8.4% | 9.4% | 7.3% | 4.9% |
| Jan 2026 | 27.6% | 20% | 18.2% | 8.6% | 10.9% | 7.7% | 7% |
| Feb 2026 | 28.2% | 20.4% | 20.4% | 9.2% | 9.3% | 6.5% | 6.1% |
| Mar 2026 | 24.4% | 21.6% | 24% | 7.7% | 9.2% | 6.5% | 6.6% |
| Apr 2026 | 23.2% | 29.6% | 21.6% | 7.5% | 9.1% | 4.5% | 4.5% |
| May 2026 | 27.5% | 22.8% | 23.6% | 7.2% | 8.9% | 5.7% | 4.3% |
| Jun 2026 | 28.5% | 22.8% | 22.4% | 6.4% | 8% | 5% | 6.9% |
| Jul 2026 | 21.2% | 36.2% | 18.1% | 6.7% | 7.8% | 5.6% | 4.4% |
| Aug 2026 | 27.1% | 24.3% | 18% | 11.1% | 8.4% | 6.2% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Annah Stretton and Hyde Boutique comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Hyde Boutique took it in March 2026, Annah Stretton took it in April 2026, Hyde Boutique took it in June 2026, Annah Stretton took it in July 2026.
- Across the 11 months ending August 2026, Annah Stretton’s estimated Share of Search among womenswear labels in New Zealand moved from 7.8% to 6.2%, and its estimated monthly branded searches moved from 11.9K to 9.9K.
- Across the 11 months ending August 2026, Hyde Boutique’s estimated Share of Search among womenswear labels in New Zealand moved from 5.8% to 4.9%, and its estimated monthly branded searches moved from 8.8K to 7.9K.
How did search popularity change for New Zealand womenswear labels in August 2026?
2 changes
In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%.
In August 2026, Hyde Boutique gained estimated Share of Search among womenswear labels in New Zealand, from 4.4% to 4.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Annah Stretton’s and Hyde Boutique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Annah Stretton
13 branded search terms
- annah stretton
- annah stretton clothing
- annah stretton dresses
- annah stretton near me
- annah stretton nz
- annah stretton online
- annah stretton outlet shop
- annah stretton shops
- annah stretton store locations
- annah stretton stores
- annahstretton
- annahstretton com
- annahstretton nz
Hyde Boutique
5 branded search terms
- hyde boutique
- hyde boutique near me
- hyde boutique new zealand
- hyde boutique nz
- hydeboutique
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