Brandwave

Anker vs OBSBOT:Which is more popular?

In September 2026, Anker had more branded searches than OBSBOT among webcam brands in New Zealand. Anker had about 1,760 branded searches, while OBSBOT had 110. Anker made up 7.2% of all webcam brand searches we track, and OBSBOT accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about webcam brands, OBSBOT appeared in all four answers and Anker in two. Anker and OBSBOT were each mentioned first in two of the four answers.

Among webcam brands in New Zealand in September 2026

Who do people search for more?

Anker, about 16 searches for every 1 for OBSBOT

Anker 1.8K searchesOBSBOT 110 searches

Who does AI mention more?

OBSBOT, mentioned in every answer we collected

OBSBOT in 4 of 4Anker in 2 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Anker first in 2OBSBOT first in 2

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Top webcam brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OBSBOT appeared in all four answers. Anker was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Anker and OBSBOT were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Logitech1st
  2. Insta3602nd
  3. OBSBOT3rd
  4. Razer4th
  5. Anker4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Logitech4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OBSBOT4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Insta3603 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Anker2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about webcam brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anker or OBSBOT more popular in search?

This chart shows how often people search Google for Anker and OBSBOT by name. Each line represents a brand's share of searches for all five webcam brands we track, month by month, from searches in New Zealand.

Anker and OBSBOT among webcam brands in New Zealand, by month

Share of searches by month for Anker, OBSBOT. The figures are in the table below the chart.

View monthly share of searches table
MonthLogitechInsta360RazerAnkerOBSBOT
Oct 202548.6%29.9%16.3%4.8%0.39%
Nov 202543.6%34.6%16.4%4.9%0.45%
Dec 202545%33%16.9%4.8%0.27%
Jan 202644.6%32.7%17.7%4.7%0.35%
Feb 202645.4%32.8%16.4%4.8%0.53%
Mar 202645.9%31.8%16.5%5.4%0.41%
Apr 202645%34.3%15.4%4.8%0.45%
May 202645%34.7%15.1%4.7%0.45%
Jun 202644.1%35.1%15.6%4.7%0.46%
Jul 202642.3%36.7%15.1%5.4%0.48%
Aug 202639.1%39.3%15.3%5.6%0.65%
Sep 202641.4%34.8%16.1%7.2%0.45%

How has the Anker and OBSBOT comparison changed over the last 12 months?

3 findings
  • Anker was ahead of OBSBOT in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Anker’s share of searches among webcam brands in New Zealand moved from 4.8% to 7.2%, and its estimated monthly branded searches moved from 1.1K to 1.8K.
  • Across the 12 months ending September 2026, OBSBOT’s share of searches among webcam brands in New Zealand moved from 0.39% to 0.45%, and its estimated monthly branded searches moved from 90 to 110.

How did search popularity change for New Zealand webcam brands in September 2026?

2 changes
  1. In September 2026, Anker gained share of searches among webcam brands in New Zealand, from 5.6% to 7.2%.

  2. Estimated monthly branded searches for OBSBOT in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Anker’s and OBSBOT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anker

3 branded search terms

  • anker
  • anker nano
  • anker nebula

OBSBOT

1 branded search term

  • obsbot

How the Brand Demand Index is measured

Other head-to-heads among webcam brands

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