Anathoth Farm vs Craig's:Which is more popular?

In September 2026, Anathoth Farm had more branded searches than Craig's among jam and preserve brands in New Zealand. Anathoth Farm had about 700 branded searches, while Craig's had 10. Anathoth Farm made up 16.4% of all jam and preserve brand searches we track, and Craig's accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about jam and preserve brands, Anathoth Farm appeared in all five answers and Craig's in one. Anathoth Farm was mentioned before Craig's in every answer.

Among jam and preserve brands in New Zealand in September 2026

Follow Anathoth Farm vs Craig's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jam and preserve brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anathoth Farm appeared in all five answers. Craig's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Anathoth Farm was listed before Craig's in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Barker's of Geraldine	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Anathoth Farm	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Bonne Maman	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Craig's	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
St Dalfour	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
IXL	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Barker's of Geraldine5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Anathoth Farm5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bonne Maman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Craig's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St Dalfour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IXL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jam and preserve brands

5 answers

Asked ChatGPT
“Which jam and preserve brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best jam and preserve brands in New Zealand?”
Asked ChatGPT
“What's the best jam and preserve brand in New Zealand for toast and baking?”
1. 1Anathoth Farm
2. 2Barker's of Geraldine
Searched Google, AI Overview
“jam nz”
1. 1Anathoth Farm
2. 2Barker's of Geraldine
Searched Google, AI Overview
“jam brands nz”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anathoth Farm or Craig's more popular in search?

This chart shows how often people search Google for Anathoth Farm and Craig's by name. Each line represents a brand's share of searches for all six jam and preserve brands we track, month by month, from searches in New Zealand.

Anathoth Farm and Craig's among jam and preserve brands in New Zealand, by month

Month	Barker's of Geraldine	Anathoth Farm	Bonne Maman	St Dalfour	Craig's	IXL
Oct 2025	77.8%	9.1%	8.2%	4.5%	0.22%	0.22%
Nov 2025	79.3%	9.7%	7.7%	2.7%	0.36%	0.18%
Dec 2025	82.2%	9%	6.1%	2.3%	0.3%	0.15%
Jan 2026	78.3%	11.7%	6.1%	3.3%	0.43%	0.22%
Feb 2026	75.3%	13.5%	6.5%	3.9%	0.52%	0.26%
Mar 2026	74.2%	12.3%	9%	4.1%	0.26%	0.26%
Apr 2026	74.2%	12.5%	7.2%	5.6%	0.26%	0.26%
May 2026	70.2%	14.3%	8.2%	6.5%	0.48%	0.24%
Jun 2026	69.4%	14.2%	9.8%	5.8%	0.58%	0.29%
Jul 2026	67.2%	14%	9.5%	8.1%	0.56%	0.56%
Aug 2026	66.7%	16.6%	9.7%	6.4%	0.46%	0.23%
Sep 2026	67.8%	16.4%	8.2%	7.2%	0.23%	0.23%

How has the Anathoth Farm and Craig's comparison changed over the last 12 months?

3 findings

Anathoth Farm was ahead of Craig's in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Anathoth Farm’s share of searches among jam and preserve brands in New Zealand moved from 9.1% to 16.4%, and its estimated monthly branded searches moved from 420 to 700.
Across the 12 months ending September 2026, Craig's’ share of searches among jam and preserve brands in New Zealand moved from 0.22% to 0.23%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand jam and preserve brands in September 2026?

1 change

Estimated monthly branded searches for Anathoth Farm in New Zealand rose 66.7% over 12 measured months, from 420 to 700 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Anathoth Farm’s and Craig's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.