Brandwave

ALH vs RecruitNet:Which is more popular?

In September 2026, ALH had more branded searches than RecruitNet among Rotorua recruitment agencies in New Zealand. ALH had about 40 branded searches, while RecruitNet had 0. ALH made up 5.9% of all Rotorua recruitment agency searches we track, and RecruitNet accounted for 0%. When we asked ChatGPT and Google AI Overviews about Rotorua recruitment agencies, RecruitNet appeared in two of the three answers and ALH in one. RecruitNet was mentioned before ALH in two out of three answers.

Among Rotorua recruitment agencies in New Zealand in September 2026

Who do people search for more?

ALH, the only one of the two with measured searches

ALH 40 searchesRecruitNet 0 searches

Who does AI mention more?

RecruitNet, mentioned in 2 of 3 answers, ALH in 1

RecruitNet in 2 of 3ALH in 1 of 3

Who does AI recommend more?

RecruitNet, named ahead of ALH in 2 of 3 answers

RecruitNet first in 2ALH first in 1

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Top Rotorua recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, RecruitNet was mentioned in two out of three: in two of the three ChatGPT answers. ALH was mentioned in one out of three: in one of the three ChatGPT answers. RecruitNet was listed before ALH in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Personnel Resources1st
  2. Talent ID2nd
  3. Tradestaff Rotorua3rd
  4. OneStaff4th
  5. RecruitNet5th
  6. ALH6th
  7. Chapsy Recruitment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ALH or RecruitNet more popular in search?

This chart shows how often people search Google for ALH and RecruitNet by name. Each line represents a brand's share of searches for all seven Rotorua recruitment agencies we track, month by month, from searches in New Zealand.

ALH and RecruitNet among Rotorua recruitment agencies in New Zealand, by month

Share of searches by month for ALH, RecruitNet. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffTradestaff RotoruaPersonnel ResourcesALHTalent IDChapsy RecruitmentRecruitNet
Oct 202526.3%45.6%14%7%7%0%0%
Nov 202525.6%39.5%20.9%7%4.7%0%2.3%
Dec 202534.2%36.8%15.8%7.9%5.3%0%0%
Jan 202629.1%30.9%21.8%9.1%7.3%0%1.8%
Feb 202620.8%43.8%14.6%8.3%12.5%0%0%
Mar 202628.3%43.3%11.7%8.3%8.3%0%0%
Apr 202633.9%35.6%16.9%5.1%6.8%1.7%0%
May 202642.9%30%15.7%5.7%5.7%0%0%
Jun 202636.1%29.2%22.2%5.6%5.6%0%1.4%
Jul 202636.8%29.8%17.5%10.5%5.3%0%0%
Aug 202633.3%38.9%9.3%11.1%5.6%0%1.9%
Sep 202638.2%38.2%11.8%5.9%4.4%1.5%0%

How has the ALH and RecruitNet comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua recruitment agencies in September 2026?

4 changes
  1. In September 2026, Personnel Resources overtook ALH to rank 3rd among Rotorua recruitment agencies in New Zealand, with 11.8% of the searches.

  2. In September 2026, Chapsy Recruitment overtook RecruitNet to rank 6th among Rotorua recruitment agencies in New Zealand, with 1.5% of the searches.

  3. In September 2026, ALH lost share of searches among Rotorua recruitment agencies in New Zealand, from 11.1% to 5.9%.

  4. In September 2026, RecruitNet lost share of searches among Rotorua recruitment agencies in New Zealand, from 1.9% to 0%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ALH’s and RecruitNet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ALH

5 branded search terms

  • alh
  • alh jobs
  • alh labour hire
  • alh recruitment
  • alh rotorua

RecruitNet

1 branded search term

  • recruitnet

How the Brand Demand Index is measured

Other head-to-heads among Rotorua recruitment agencies

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