About Giving vs We Love Local:Which is more popular in New Zealand?
In October 2026, About Giving had more branded searches than We Love Local among gift hamper companies in New Zealand. About Giving had about 350 branded searches, while We Love Local had 260. About Giving made up 3.4% of all gift hamper company searches we track, and We Love Local accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about gift hamper companies, About Giving and We Love Local each appeared in three of the five answers. About Giving and We Love Local were each mentioned first in two of the four answers that named either.
Who do people search for more?
About Giving, about 35% more searches than We Love Local
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow About Giving vs We Love Local and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gift hamper companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, About Giving was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. We Love Local was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. About Giving and We Love Local were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Giftbox Boutique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Little Koha Gift Boxes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Celebration Box3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- About Giving3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
We Love Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spoil Me1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
My Goodness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gift Baskets NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chuffed Gifts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gift hamper companies
5 answers
Asked ChatGPT
“Which gift hamper company should I shop at in New Zealand?”
Asked ChatGPT
“What are the best gift hamper companies in New Zealand?”
Asked ChatGPT
“What's the best gift hamper company in New Zealand for birthday gifts?”
Searched Google, AI Overview
“corporate gift hampers nz”
Searched Google, AI Overview
“gift hamper delivery nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is About Giving or We Love Local more popular in search?
This chart shows how often people search Google for About Giving and We Love Local by name. Each line represents a brand's share of searches for all nine gift hamper companies we track, month by month, from searches in New Zealand.
Share of searches by month for About Giving, We Love Local. The figures are in the table below the chart.
View monthly share of searches table
| Month | Celebration Box | Gift Baskets NZ | Chuffed Gifts | Giftbox Boutique | Spoil Me | About Giving | My Goodness | We Love Local | Little Koha Gift Boxes |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.8% | 25% | 20.5% | 9.1% | 5% | 2.1% | 2.9% | 1.8% | 2.7% |
| Dec 2025 | 21.5% | 26.5% | 26.4% | 11.7% | 4.2% | 1.9% | 3% | 2.3% | 2.3% |
| Jan 2026 | 36.4% | 18.3% | 24.3% | 8.9% | 4.9% | 2.2% | 1.8% | 1.4% | 1.7% |
| Feb 2026 | 49.3% | 16.1% | 14.6% | 9.1% | 4.4% | 1.9% | 1.4% | 1.3% | 1.9% |
| Mar 2026 | 42.8% | 18.1% | 15.5% | 9.7% | 4.7% | 2.4% | 2.2% | 2% | 2.5% |
| Apr 2026 | 47.7% | 16.9% | 14.1% | 8.8% | 5.2% | 1.8% | 1.7% | 1.5% | 2.3% |
| May 2026 | 49.5% | 16% | 12% | 9.8% | 5.4% | 2% | 1.4% | 1.6% | 2.4% |
| Jun 2026 | 43.5% | 20.8% | 12.9% | 9.9% | 4.7% | 2.1% | 2% | 2.1% | 2.1% |
| Jul 2026 | 40.4% | 20.2% | 14.6% | 11.2% | 5.4% | 2.8% | 1.7% | 1.9% | 1.9% |
| Aug 2026 | 52.7% | 16.8% | 10.4% | 8% | 4.7% | 2.2% | 1.4% | 2.1% | 1.7% |
| Sep 2026 | 46.5% | 18.1% | 11.2% | 8.6% | 6.2% | 2.4% | 1.9% | 1.8% | 3.4% |
| Oct 2026 | 35.2% | 25.6% | 12.7% | 8.6% | 7% | 3.4% | 2.7% | 2.5% | 2.1% |
How has branded search for About Giving and We Love Local changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: We Love Local took it in December 2025, About Giving took it in January 2026.
- Across the 12 months ending October 2026, About Giving’s share of searches among gift hamper companies in New Zealand moved from 2.1% to 3.4%, and its estimated monthly branded searches moved from 370 to 350.
- Across the 12 months ending October 2026, We Love Local’s share of searches among gift hamper companies in New Zealand moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for New Zealand gift hamper companies in October 2026?
2 changes
In October 2026, About Giving overtook Little Koha Gift Boxes to rank 6th among gift hamper companies in New Zealand, with 3.4% of the searches.
In October 2026, We Love Local overtook Little Koha Gift Boxes to rank 8th among gift hamper companies in New Zealand, with 2.5% of the searches.
How are About Giving’s and We Love Local’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using About Giving’s and We Love Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
About Giving
4 branded search terms
- about giving
- aboutgiving
- quotation about giving
- scripture about giving
We Love Local
1 branded search term
- we love local
Other head-to-heads among gift hamper companies
- Celebration Box vs Gift Baskets NZ: compare popularity
- Celebration Box vs Chuffed Gifts: compare popularity
- Celebration Box vs Giftbox Boutique: compare popularity
- Celebration Box vs Spoil Me: compare popularity
- Gift Baskets NZ vs Chuffed Gifts: compare popularity
- Gift Baskets NZ vs Giftbox Boutique: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.