About Giving vs Little Koha Gift Boxes:Which is more popular in New Zealand?
In October 2026, About Giving had more branded searches than Little Koha Gift Boxes among gift hamper companies in New Zealand. About Giving had about 350 branded searches, while Little Koha Gift Boxes had 210. About Giving made up 3.4% of all gift hamper company searches we track, and Little Koha Gift Boxes accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about gift hamper companies, Little Koha Gift Boxes appeared in four of the five answers and About Giving in three. Little Koha Gift Boxes was mentioned before About Giving in three out of five answers.
Who do people search for more?
About Giving, about 67% more searches than Little Koha Gift Boxes
Who does AI mention more?
Little Koha Gift Boxes, mentioned in 4 of 5 answers, About Giving in 3
Who does AI recommend more?
Little Koha Gift Boxes, named ahead of About Giving in 3 of 5 answers
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Top gift hamper companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Little Koha Gift Boxes was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. About Giving was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Little Koha Gift Boxes was listed before About Giving in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Giftbox Boutique4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Little Koha Gift Boxes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Celebration Box3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- About Giving3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
We Love Local3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Spoil Me1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
My Goodness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gift Baskets NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chuffed Gifts0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gift hamper companies
5 answers
Asked ChatGPT
“Which gift hamper company should I shop at in New Zealand?”
Asked ChatGPT
“What are the best gift hamper companies in New Zealand?”
Asked ChatGPT
“What's the best gift hamper company in New Zealand for birthday gifts?”
Searched Google, AI Overview
“corporate gift hampers nz”
Searched Google, AI Overview
“gift hamper delivery nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is About Giving or Little Koha Gift Boxes more popular in search?
This chart shows how often people search Google for About Giving and Little Koha Gift Boxes by name. Each line represents a brand's share of searches for all nine gift hamper companies we track, month by month, from searches in New Zealand.
Share of searches by month for About Giving, Little Koha Gift Boxes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Celebration Box | Gift Baskets NZ | Chuffed Gifts | Giftbox Boutique | Spoil Me | About Giving | My Goodness | We Love Local | Little Koha Gift Boxes |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.8% | 25% | 20.5% | 9.1% | 5% | 2.1% | 2.9% | 1.8% | 2.7% |
| Dec 2025 | 21.5% | 26.5% | 26.4% | 11.7% | 4.2% | 1.9% | 3% | 2.3% | 2.3% |
| Jan 2026 | 36.4% | 18.3% | 24.3% | 8.9% | 4.9% | 2.2% | 1.8% | 1.4% | 1.7% |
| Feb 2026 | 49.3% | 16.1% | 14.6% | 9.1% | 4.4% | 1.9% | 1.4% | 1.3% | 1.9% |
| Mar 2026 | 42.8% | 18.1% | 15.5% | 9.7% | 4.7% | 2.4% | 2.2% | 2% | 2.5% |
| Apr 2026 | 47.7% | 16.9% | 14.1% | 8.8% | 5.2% | 1.8% | 1.7% | 1.5% | 2.3% |
| May 2026 | 49.5% | 16% | 12% | 9.8% | 5.4% | 2% | 1.4% | 1.6% | 2.4% |
| Jun 2026 | 43.5% | 20.8% | 12.9% | 9.9% | 4.7% | 2.1% | 2% | 2.1% | 2.1% |
| Jul 2026 | 40.4% | 20.2% | 14.6% | 11.2% | 5.4% | 2.8% | 1.7% | 1.9% | 1.9% |
| Aug 2026 | 52.7% | 16.8% | 10.4% | 8% | 4.7% | 2.2% | 1.4% | 2.1% | 1.7% |
| Sep 2026 | 46.5% | 18.1% | 11.2% | 8.6% | 6.2% | 2.4% | 1.9% | 1.8% | 3.4% |
| Oct 2026 | 35.2% | 25.6% | 12.7% | 8.6% | 7% | 3.4% | 2.7% | 2.5% | 2.1% |
How has branded search for About Giving and Little Koha Gift Boxes changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending October 2026: About Giving took it in January 2026, Little Koha Gift Boxes took it in March 2026, About Giving took it in July 2026, Little Koha Gift Boxes took it in September 2026, About Giving took it in October 2026.
- Across the 12 months ending October 2026, About Giving’s share of searches among gift hamper companies in New Zealand moved from 2.1% to 3.4%, and its estimated monthly branded searches moved from 370 to 350.
- Across the 12 months ending October 2026, Little Koha Gift Boxes’ share of searches among gift hamper companies in New Zealand moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 480 to 210.
How did search popularity change for New Zealand gift hamper companies in October 2026?
4 changes
In October 2026, About Giving overtook Little Koha Gift Boxes to rank 6th among gift hamper companies in New Zealand, with 3.4% of the searches.
In October 2026, My Goodness overtook Little Koha Gift Boxes to rank 7th among gift hamper companies in New Zealand, with 2.7% of the searches.
In October 2026, We Love Local overtook Little Koha Gift Boxes to rank 8th among gift hamper companies in New Zealand, with 2.5% of the searches.
In October 2026, Little Koha Gift Boxes lost share of searches among gift hamper companies in New Zealand, from 3.4% to 2.1%.
How are About Giving’s and Little Koha Gift Boxes’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using About Giving’s and Little Koha Gift Boxes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
About Giving
4 branded search terms
- about giving
- aboutgiving
- quotation about giving
- scripture about giving
Little Koha Gift Boxes
1 branded search term
- little koha
Other head-to-heads among gift hamper companies
- Celebration Box vs Gift Baskets NZ: compare popularity
- Celebration Box vs Chuffed Gifts: compare popularity
- Celebration Box vs Giftbox Boutique: compare popularity
- Celebration Box vs Spoil Me: compare popularity
- Gift Baskets NZ vs Chuffed Gifts: compare popularity
- Gift Baskets NZ vs Giftbox Boutique: compare popularity
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