Korn Ferry vs Strategic Pay:Which is more popular?
In September 2026, Korn Ferry had more branded searches than Strategic Pay among salary benchmarking and pay intelligence providers in New Zealand. Korn Ferry had about 480 branded searches, while Strategic Pay had 350. Korn Ferry made up 19.3% of all salary benchmarking and pay intelligence provider searches we track, and Strategic Pay accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about salary benchmarking and pay intelligence providers, Korn Ferry and Strategic Pay each appeared in three of the five answers. Strategic Pay was mentioned before Korn Ferry in every answer that named either.
Who do people search for more?
Korn Ferry, about 37% more searches than Strategic Pay
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Strategic Pay, named ahead of Korn Ferry in 3 of 3 answers
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Top salary benchmarking and pay intelligence providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Korn Ferry and Strategic Pay were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Strategic Pay was listed before Korn Ferry in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Strategic Pay1st
Payscale2nd
Mercer3rd- Korn Ferry4th
Robert Walters5th- Ravio6th
LiveRem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Korn Ferry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strategic Pay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mercer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Payscale2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ravio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LiveRem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salary benchmarking and pay intelligence providers
5 answers
Asked ChatGPT
“Which salary benchmarking and pay intelligence provider should I use in New Zealand?”
Asked ChatGPT
“What are the best salary benchmarking and pay intelligence providers in New Zealand?”
Asked ChatGPT
“What's the best salary benchmarking and pay intelligence provider in New Zealand for market pay data?”
Searched Google, AI Overview
“compensation benchmarking tool”
Searched Google, AI Overview
“salary survey software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Korn Ferry or Strategic Pay more popular in search?
This chart shows how often people search Google for Korn Ferry and Strategic Pay by name. Each line represents a brand's share of searches for all seven salary benchmarking and pay intelligence providers we track, month by month, from searches in New Zealand.
Share of searches by month for Korn Ferry, Strategic Pay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Robert Walters | Korn Ferry | Strategic Pay | LiveRem | Payscale | Mercer | Ravio |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 17% | 12.4% | 5% | 7.8% | 0.35% | 0.71% |
| Nov 2025 | 53.1% | 15.9% | 17.1% | 7.3% | 4.9% | 0.82% | 0.82% |
| Dec 2025 | 53.5% | 17.1% | 18.2% | 4.8% | 5.3% | 0.53% | 0.53% |
| Jan 2026 | 51.8% | 15.5% | 13.5% | 12.7% | 4.8% | 0.8% | 0.8% |
| Feb 2026 | 58.4% | 14.2% | 12.4% | 7.7% | 6.6% | 0.36% | 0.36% |
| Mar 2026 | 50.2% | 18.5% | 13.8% | 11% | 5.6% | 0.31% | 0.63% |
| Apr 2026 | 56.7% | 17% | 15.2% | 5.7% | 4.3% | 0.35% | 0.71% |
| May 2026 | 54.6% | 16.4% | 12.6% | 10.2% | 5.1% | 0.34% | 0.68% |
| Jun 2026 | 55.9% | 16.8% | 11.9% | 8.4% | 6.3% | 0.35% | 0.35% |
| Jul 2026 | 51.9% | 19.2% | 13.3% | 9.7% | 4.9% | 0.65% | 0.32% |
| Aug 2026 | 52.8% | 19.5% | 13.8% | 7.7% | 4.9% | 0.41% | 0.81% |
| Sep 2026 | 52.2% | 19.3% | 14.1% | 7.6% | 6% | 0.4% | 0.4% |
How has the Korn Ferry and Strategic Pay comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Strategic Pay took it in November 2025, Korn Ferry took it in January 2026.
- Across the 12 months ending September 2026, Korn Ferry’s share of searches among salary benchmarking and pay intelligence providers in New Zealand moved from 17% to 19.3%, and its estimated monthly branded searches held steady at 480.
- Across the 12 months ending September 2026, Strategic Pay’s share of searches among salary benchmarking and pay intelligence providers in New Zealand moved from 12.4% to 14.1%, and its estimated monthly branded searches held steady at 350.
How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in September 2026?
1 change
Strategic Pay’s share of searches among salary benchmarking and pay intelligence providers in New Zealand has gained ground for 3 months in a row, from 11.9% to 14.1% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Korn Ferry’s and Strategic Pay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Korn Ferry
1 branded search term
- korn ferry
Strategic Pay
4 branded search terms
- rem on demand
- rem on-demand
- strategic pay
- strategicpay
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