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WordPress backup plugins in New Zealand:Which brands are most popular in search?

In August 2026, UpdraftPlus was the most searched among WordPress backup plugins in New Zealand, with an estimated 110 branded searches and 37.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. UpdraftPlus37.9%
  2. Duplicator34.5%
  3. WPvivid13.8%
  4. Kadence Backups10.3%
  5. BlogVault3.4%

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Share of SearchLeaderboard

Compare WordPress backup plugins and services available to New Zealand website owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among WordPress backup plugins in New Zealand, by month

Share of Search by month for UpdraftPlus, Duplicator, WPvivid, Kadence Backups, BlogVault. The figures are in the table below the chart.

View monthly share of search table
MonthUpdraftPlusDuplicatorWPvividKadence BackupsBlogVault
Oct 202529.2%37.5%20.8%8.3%4.2%
Nov 202533.3%37%18.5%7.4%3.7%
Dec 202526.1%43.5%17.4%8.7%4.3%
Jan 202630.8%38.5%15.4%7.7%7.7%
Feb 202632%44%12%8%4%
Mar 202631%37.9%10.3%17.2%3.4%
Apr 202629.2%37.5%16.7%8.3%8.3%
May 202633.3%36.7%16.7%3.3%10%
Jun 202638.7%35.5%9.7%12.9%3.2%
Jul 202626.1%39.1%21.7%4.3%8.7%
Aug 202637.9%34.5%13.8%10.3%3.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.UpdraftPlus

    37.9%

    moved from 2nd to 1st · 110 estimated branded searches · +83.3% vs prior month · +11.8 points

  2. 2.Duplicator

    34.5%

    moved from 1st to 2nd · 100 estimated branded searches · +11.1% vs prior month · -4.6 points

  3. 3.WPvivid

    13.8%

    held 3rd · 40 estimated branded searches · -20% vs prior month · -7.9 points

  4. 4.Kadence Backups

    10.3%

    moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +6 points

  5. 5.BlogVault

    3.4%

    moved from 4th to 5th · 10 estimated branded searches · -50% vs prior month · -5.2 points

Compare search popularity between leading brands

Which brand is most popular in search among WordPress backup plugins in New Zealand?

In August 2026, UpdraftPlus was the most searched among WordPress backup plugins in New Zealand, with an estimated 110 branded searches and 37.9% estimated Share of Search within this set. Duplicator is in 2nd place, 3.4 percentage points behind at 34.5% Share of Search.

New Zealand WordPress backup plugins, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
UpdraftPlus29.2% → 37.9%38.7%Jun 202626.1%Dec 20252nd → 1st
Duplicator37.5% → 34.5%44%Feb 202634.5%Aug 20261st → 2nd
WPvivid20.8% → 13.8%21.7%Jul 20269.7%Jun 20263rd
Kadence Backups8.3% → 10.3%17.2%Mar 20263.3%May 20264th
BlogVault4.2% → 3.4%10%May 20263.2%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand increased from 29.2% to 37.9%.
  • Across the 11 months ending August 2026, Duplicator’s estimated Share of Search among WordPress backup plugins in New Zealand decreased from 37.5% to 34.5%.
  • Across the 11 months ending August 2026, WPvivid’s estimated Share of Search among WordPress backup plugins in New Zealand decreased from 20.8% to 13.8%.
  • Across the 11 months ending August 2026, Kadence Backups’ estimated Share of Search among WordPress backup plugins in New Zealand increased from 8.3% to 10.3%.
  • Across the 11 months ending August 2026, BlogVault’s estimated Share of Search among WordPress backup plugins in New Zealand decreased from 4.2% to 3.4%.
  • Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand peaked at 38.7% in June 2026 and was lowest at 26.1% in December 2025.
  • Across the 11 months ending August 2026, Duplicator’s estimated Share of Search among WordPress backup plugins in New Zealand peaked at 44% in February 2026 and was lowest at 34.5% in August 2026.
  • Across the 11 months ending August 2026, WPvivid’s estimated Share of Search among WordPress backup plugins in New Zealand peaked at 21.7% in July 2026 and was lowest at 9.7% in June 2026.
  • Across the 11 months ending August 2026, Kadence Backups’ estimated Share of Search among WordPress backup plugins in New Zealand peaked at 17.2% in March 2026 and was lowest at 3.3% in May 2026.
  • Across the 11 months ending August 2026, BlogVault’s estimated Share of Search among WordPress backup plugins in New Zealand peaked at 10% in May 2026 and was lowest at 3.2% in June 2026.
  • Across the 11 months ending August 2026, UpdraftPlus rose from 2nd to 1st among WordPress backup plugins in New Zealand.
  • Across the 11 months ending August 2026, Duplicator fell from 1st to 2nd among WordPress backup plugins in New Zealand.

How did search popularity change for New Zealand WordPress backup plugins in August 2026?

  1. In August 2026, UpdraftPlus overtook Duplicator to take the highest estimated Share of Search among WordPress backup plugins in New Zealand, at 37.9%.

  2. In August 2026, Kadence Backups overtook BlogVault to rank 4th among WordPress backup plugins in New Zealand, at 10.3%.

  3. In August 2026, WPvivid lost estimated Share of Search among WordPress backup plugins in New Zealand, from 21.7% to 13.8%.

  4. In August 2026, BlogVault lost estimated Share of Search among WordPress backup plugins in New Zealand, from 8.7% to 3.4%.

  5. In August 2026, Duplicator lost estimated Share of Search among WordPress backup plugins in New Zealand, from 39.1% to 34.5%.

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