Kadence Backups vs UpdraftPlus:Which is more popular by branded search in New Zealand?
In August 2026, UpdraftPlus had more branded searches than Kadence Backups among WordPress backup plugins in New Zealand. UpdraftPlus was estimated to have 110 branded searches compared to Kadence Backups’ 30, and held a 37.9% Share of Search versus Kadence Backups’ 10.3%.
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Which is more popular in search, Kadence Backups or UpdraftPlus?
Compare WordPress backup plugins and services available to New Zealand website owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UpdraftPlus, Kadence Backups. The figures are in the table below the chart.
View monthly share of search table
| Month | UpdraftPlus | Duplicator | WPvivid | Kadence Backups | BlogVault |
|---|---|---|---|---|---|
| Oct 2025 | 29.2% | 37.5% | 20.8% | 8.3% | 4.2% |
| Nov 2025 | 33.3% | 37% | 18.5% | 7.4% | 3.7% |
| Dec 2025 | 26.1% | 43.5% | 17.4% | 8.7% | 4.3% |
| Jan 2026 | 30.8% | 38.5% | 15.4% | 7.7% | 7.7% |
| Feb 2026 | 32% | 44% | 12% | 8% | 4% |
| Mar 2026 | 31% | 37.9% | 10.3% | 17.2% | 3.4% |
| Apr 2026 | 29.2% | 37.5% | 16.7% | 8.3% | 8.3% |
| May 2026 | 33.3% | 36.7% | 16.7% | 3.3% | 10% |
| Jun 2026 | 38.7% | 35.5% | 9.7% | 12.9% | 3.2% |
| Jul 2026 | 26.1% | 39.1% | 21.7% | 4.3% | 8.7% |
| Aug 2026 | 37.9% | 34.5% | 13.8% | 10.3% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Kadence Backups and UpdraftPlus comparison changed over the last 12 months?
3 findings
- UpdraftPlus was ahead of Kadence Backups in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kadence Backups’ estimated Share of Search among WordPress backup plugins in New Zealand moved from 8.3% to 10.3%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand moved from 29.2% to 37.9%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for New Zealand WordPress backup plugins in August 2026?
2 changes
In August 2026, UpdraftPlus overtook Duplicator to take the highest estimated Share of Search among WordPress backup plugins in New Zealand, at 37.9%.
In August 2026, Kadence Backups overtook BlogVault to rank 4th among WordPress backup plugins in New Zealand, at 10.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Kadence Backups’ and UpdraftPlus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kadence Backups
8 branded search terms
- backup buddy
- backup buddy plugin
- backup buddy wordpress
- backupbuddy
- backupbuddy plugin
- backupbuddy wordpress
- kadence backups
- solid backups
UpdraftPlus
14 branded search terms
- restore website with updraftplus
- updraft plus
- updraft plus pricing
- updraftplus
- updraftplus backup
- updraftplus backup plugin
- updraftplus backup restore
- updraftplus com
- updraftplus plugin
- updraftplus wordpress
- updraftplus wordpress backup
- updraftplus wordpress backup plugin
- wordpress plugin updraftplus
- wordpress updraft plus
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.