Brandwave

How popular isKadence Backups in search?

In August 2026, there were an estimated 30 branded searches for Kadence Backups in New Zealand which is up 50% over the last 11 months. Kadence Backups holds 10.3% estimated Share of Search among New Zealand WordPress backup plugins and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. UpdraftPlus37.9%
  2. Duplicator34.5%
  3. WPvivid13.8%
  4. Kadence Backups10.3%
  5. BlogVault3.4%
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Which WordPress backup plugins compete with Kadence Backups?

Kadence Backups against WordPress backup plugins in New Zealand, by month

Share of Search by month for UpdraftPlus, Duplicator, WPvivid, Kadence Backups, BlogVault. The figures are in the table below the chart.

View monthly share of search table
MonthUpdraftPlusDuplicatorWPvividKadence BackupsBlogVault
Oct 202529.2%37.5%20.8%8.3%4.2%
Nov 202533.3%37%18.5%7.4%3.7%
Dec 202526.1%43.5%17.4%8.7%4.3%
Jan 202630.8%38.5%15.4%7.7%7.7%
Feb 202632%44%12%8%4%
Mar 202631%37.9%10.3%17.2%3.4%
Apr 202629.2%37.5%16.7%8.3%8.3%
May 202633.3%36.7%16.7%3.3%10%
Jun 202638.7%35.5%9.7%12.9%3.2%
Jul 202626.1%39.1%21.7%4.3%8.7%
Aug 202637.9%34.5%13.8%10.3%3.4%
Sep 2026—————

  1. 1.UpdraftPlus

    37.9%

    moved from 2nd to 1st · 110 estimated branded searches · +83.3% vs prior month · +11.8 points

  2. 2.Duplicator

    34.5%

    moved from 1st to 2nd · 100 estimated branded searches · +11.1% vs prior month · -4.6 points

  3. 3.WPvivid

    13.8%

    held 3rd · 40 estimated branded searches · -20% vs prior month · -7.9 points

  4. 4.Kadence Backups

    10.3%

    moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +6 points

  5. 5.BlogVault

    3.4%

    moved from 4th to 5th · 10 estimated branded searches · -50% vs prior month · -5.2 points

Compare search popularity between Kadence Backups and its closest rivals

How has branded search demand for Kadence Backups changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kadence Backups in New Zealand rose from 20 to 30.
  • Across the 11 months ending August 2026, Kadence Backups’ estimated Share of Search among WordPress backup plugins in New Zealand increased from 8.3% to 10.3%.
  • Across the 11 months ending August 2026, Kadence Backups’ estimated Share of Search among WordPress backup plugins in New Zealand peaked at 17.2% in March 2026 and was lowest at 3.3% in May 2026.

How did search popularity change for New Zealand WordPress backup plugins in August 2026?

  1. In August 2026, UpdraftPlus overtook Duplicator to take the highest estimated Share of Search among WordPress backup plugins in New Zealand, at 37.9%.

  2. In August 2026, Kadence Backups overtook BlogVault to rank 4th among WordPress backup plugins in New Zealand, at 10.3%.

  3. In August 2026, WPvivid lost estimated Share of Search among WordPress backup plugins in New Zealand, from 21.7% to 13.8%.

  4. In August 2026, BlogVault lost estimated Share of Search among WordPress backup plugins in New Zealand, from 8.7% to 3.4%.

  5. In August 2026, Duplicator lost estimated Share of Search among WordPress backup plugins in New Zealand, from 39.1% to 34.5%.

How is Kadence Backups measured?

Brandwave collects information about searches that people make online using Kadence Backups’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • backup buddy
  • backup buddy plugin
  • backup buddy wordpress
  • backupbuddy
  • backupbuddy plugin
  • backupbuddy wordpress
  • kadence backups
  • solid backups

How the Brand Demand Index is measured

Who owns Kadence Backups?

Kadence Backups is owned by Liquid Web. Brandwave also tracks Kadence Security, owned by the same company, in New Zealand.

Do you work for Kadence Backups? To request corrections or removal please contact us via our support page and we will be happy to assist.

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