Brandwave

How popular isUpdraftPlus in search?

In August 2026, there were an estimated 110 branded searches for UpdraftPlus in New Zealand which is up 57.1% over the last 11 months. UpdraftPlus holds 37.9% estimated Share of Search among New Zealand WordPress backup plugins and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. UpdraftPlus37.9%
  2. Duplicator34.5%
  3. WPvivid13.8%
  4. Kadence Backups10.3%
  5. BlogVault3.4%
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Which WordPress backup plugins compete with UpdraftPlus?

UpdraftPlus against WordPress backup plugins in New Zealand, by month

Share of Search by month for UpdraftPlus, Duplicator, WPvivid, Kadence Backups, BlogVault. The figures are in the table below the chart.

View monthly share of search table
MonthUpdraftPlusDuplicatorWPvividKadence BackupsBlogVault
Oct 202529.2%37.5%20.8%8.3%4.2%
Nov 202533.3%37%18.5%7.4%3.7%
Dec 202526.1%43.5%17.4%8.7%4.3%
Jan 202630.8%38.5%15.4%7.7%7.7%
Feb 202632%44%12%8%4%
Mar 202631%37.9%10.3%17.2%3.4%
Apr 202629.2%37.5%16.7%8.3%8.3%
May 202633.3%36.7%16.7%3.3%10%
Jun 202638.7%35.5%9.7%12.9%3.2%
Jul 202626.1%39.1%21.7%4.3%8.7%
Aug 202637.9%34.5%13.8%10.3%3.4%
Sep 2026—————

  1. 1.UpdraftPlus

    37.9%

    moved from 2nd to 1st · 110 estimated branded searches · +83.3% vs prior month · +11.8 points

  2. 2.Duplicator

    34.5%

    moved from 1st to 2nd · 100 estimated branded searches · +11.1% vs prior month · -4.6 points

  3. 3.WPvivid

    13.8%

    held 3rd · 40 estimated branded searches · -20% vs prior month · -7.9 points

  4. 4.Kadence Backups

    10.3%

    moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +6 points

  5. 5.BlogVault

    3.4%

    moved from 4th to 5th · 10 estimated branded searches · -50% vs prior month · -5.2 points

Compare search popularity between UpdraftPlus and its closest rivals

How has branded search demand for UpdraftPlus changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for UpdraftPlus in New Zealand rose from 70 to 110.
  • Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand increased from 29.2% to 37.9%.
  • Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand peaked at 38.7% in June 2026 and was lowest at 26.1% in December 2025.
  • Across the 11 months ending August 2026, UpdraftPlus rose from 2nd to 1st among WordPress backup plugins in New Zealand.

How did search popularity change for New Zealand WordPress backup plugins in August 2026?

  1. In August 2026, UpdraftPlus overtook Duplicator to take the highest estimated Share of Search among WordPress backup plugins in New Zealand, at 37.9%.

  2. In August 2026, Kadence Backups overtook BlogVault to rank 4th among WordPress backup plugins in New Zealand, at 10.3%.

  3. In August 2026, WPvivid lost estimated Share of Search among WordPress backup plugins in New Zealand, from 21.7% to 13.8%.

  4. In August 2026, BlogVault lost estimated Share of Search among WordPress backup plugins in New Zealand, from 8.7% to 3.4%.

  5. In August 2026, Duplicator lost estimated Share of Search among WordPress backup plugins in New Zealand, from 39.1% to 34.5%.

How is UpdraftPlus measured?

Brandwave collects information about searches that people make online using UpdraftPlus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • restore website with updraftplus
  • updraft plus
  • updraft plus pricing
  • updraftplus
  • updraftplus backup
  • updraftplus backup plugin
  • updraftplus backup restore
  • updraftplus com
  • updraftplus plugin
  • updraftplus wordpress
  • updraftplus wordpress backup
  • updraftplus wordpress backup plugin
  • wordpress plugin updraftplus
  • wordpress updraft plus

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How the Brand Demand Index is measured

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