Brandwave

Women's fashion retailers in New Zealand:Which brands are most popular in search?

In August 2026, Cotton On was the most searched among women's fashion retailers in New Zealand, with an estimated 247K branded searches and 29.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Cotton On29.4%
  2. Glassons23.5%
  3. Postie12.1%
  4. Country Road10.6%
  5. Zara9.2%
  6. H&M6.2%
  7. Max3.6%
  8. Witchery3.2%
  9. Seed Heritage2.2%

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Share of SearchLeaderboard

Compare the high-street fashion retailers New Zealand women shop for everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among women's fashion retailers in New Zealand, by month

Share of Search by month for Cotton On, Glassons, Postie, Country Road, Zara, H&M, Max, Witchery, Seed Heritage. The figures are in the table below the chart.

View monthly share of search table
MonthCotton OnGlassonsPostieCountry RoadZaraH&MMaxWitcherySeed Heritage
Oct 202529%23.8%11.9%10.9%8.4%7.1%3.6%3%2.5%
Nov 202532.8%22.2%11.2%12.4%7.7%5.7%3%2.8%2.3%
Dec 202532.8%22.7%11.2%12.5%7.2%6.2%2.8%2.3%2.3%
Jan 202630.1%24.6%10.2%11.2%8.6%6.9%3.1%2.9%2.3%
Feb 202630.8%25.3%10.9%10.7%8.5%6.1%2.8%3%2%
Mar 202630.3%24.8%11%10.9%8.5%6.3%3.3%2.9%2%
Apr 202629.1%23.9%12.8%11.3%8.8%6.1%3.3%2.8%1.9%
May 202629.1%24%12.7%11%8.5%6.1%3.2%3%2.2%
Jun 202631.3%22.3%12%10.1%9.6%6%3.4%3%2.1%
Jul 202634.8%22.1%11.6%9%9.5%5.8%3%2.5%1.7%
Aug 202629.4%23.5%12.1%10.6%9.2%6.2%3.6%3.2%2.2%
Sep 2026—————————

This month’s ranking, August 2026

  1. 1.Cotton On

    29.4%

    held 1st · 247K estimated branded searches · -20.2% vs prior month · -5.4 points

  2. 2.Glassons

    23.5%

    held 2nd · 197K estimated branded searches · +0.41% vs prior month · +1.4 points

  3. 3.Postie

    12.1%

    held 3rd · 101K estimated branded searches · -2% vs prior month · +0.4 points

  4. 4.Country Road

    10.6%

    moved from 5th to 4th · 89.2K estimated branded searches · +11.9% vs prior month · +1.7 points

  5. 5.Zara

    9.2%

    moved from 4th to 5th · 77.4K estimated branded searches · -8.3% vs prior month · -0.3 points

  6. 6.H&M

    6.2%

    held 6th · 52.1K estimated branded searches · +1.6% vs prior month · +0.4 points

  7. 7.Max

    3.6%

    held 7th · 30.4K estimated branded searches · +12.1% vs prior month · +0.6 points

  8. 8.Witchery

    3.2%

    held 8th · 26.6K estimated branded searches · +21.1% vs prior month · +0.7 points

  9. 9.Seed Heritage

    2.2%

    held 9th · 18.1K estimated branded searches · +20.4% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among women's fashion retailers in New Zealand?

In August 2026, Cotton On was the most searched among women's fashion retailers in New Zealand, with an estimated 247K branded searches and 29.4% estimated Share of Search within this set. Glassons is in 2nd place, 5.9 percentage points behind at 23.5% Share of Search.

New Zealand women's fashion retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cotton On29% → 29.4%34.8%Jul 202629%Oct 20251st
Glassons23.8% → 23.5%25.3%Feb 202622.1%Jul 20262nd
Postie11.9% → 12.1%12.8%Apr 202610.2%Jan 20263rd
Country Road10.9% → 10.6%12.5%Dec 20259%Jul 20264th
Zara8.4% → 9.2%9.6%Jun 20267.2%Dec 20255th
H&M7.1% → 6.2%7.1%Oct 20255.7%Nov 20256th
Max3.6%3.6%Aug 20262.8%Feb 20267th
Witchery3% → 3.2%3.2%Aug 20262.3%Dec 20258th
Seed Heritage2.5% → 2.2%2.5%Oct 20251.7%Jul 20269th

Each finding as a sentence

  • Across the 11 months ending August 2026, Zara’s estimated Share of Search among women's fashion retailers in New Zealand increased from 8.4% to 9.2%.
  • Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand decreased from 7.1% to 6.2%.
  • Across the 11 months ending August 2026, Cotton On’s estimated Share of Search among women's fashion retailers in New Zealand peaked at 34.8% in July 2026 and was lowest at 29% in October 2025.
  • Across the 11 months ending August 2026, Glassons’ estimated Share of Search among women's fashion retailers in New Zealand peaked at 25.3% in February 2026 and was lowest at 22.1% in July 2026.
  • Across the 11 months ending August 2026, Postie’s estimated Share of Search among women's fashion retailers in New Zealand peaked at 12.8% in April 2026 and was lowest at 10.2% in January 2026.
  • Across the 11 months ending August 2026, Country Road’s estimated Share of Search among women's fashion retailers in New Zealand peaked at 12.5% in December 2025 and was lowest at 9% in July 2026.
  • Across the 11 months ending August 2026, Zara’s estimated Share of Search among women's fashion retailers in New Zealand peaked at 9.6% in June 2026 and was lowest at 7.2% in December 2025.
  • Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand peaked at 7.1% in October 2025 and was lowest at 5.7% in November 2025.
  • Across the 11 months ending August 2026, Cotton On, Glassons, Postie, Country Road, Max, Witchery and Seed Heritage held steady: their estimated Share of Search among women's fashion retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand women's fashion retailers in August 2026?

  1. In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%.

  2. In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%.

  3. In August 2026, Witchery gained estimated Share of Search among women's fashion retailers in New Zealand, from 2.5% to 3.2%.

  4. In August 2026, Max gained estimated Share of Search among women's fashion retailers in New Zealand, from 3% to 3.6%.

  5. In August 2026, Cotton On lost estimated Share of Search among women's fashion retailers in New Zealand, from 34.8% to 29.4%.

  6. Estimated monthly branded searches for Zara in New Zealand rose 12.4% over 11 measured months, from 68.8K to 77.4K in August 2026.

  7. Estimated monthly branded searches for Seed Heritage in New Zealand fell 11% over 11 measured months, from 20.3K to 18.1K in August 2026.

  8. Estimated monthly branded searches for H&M in New Zealand fell 10.5% over 11 measured months, from 58.2K to 52.1K in August 2026.

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