Glassons vs H&M:Which is more popular by branded search in New Zealand?
In August 2026, Glassons had more branded searches than H&M among women's fashion retailers in New Zealand. Glassons was estimated to have 197K branded searches compared to H&M’s 52.1K, and held a 23.5% Share of Search versus H&M’s 6.2%.
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Which is more popular in search, Glassons or H&M?
Compare the high-street fashion retailers New Zealand women shop for everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Glassons, H&M. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Glassons | Postie | Country Road | Zara | H&M | Max | Witchery | Seed Heritage |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 11.9% | 10.9% | 8.4% | 7.1% | 3.6% | 3% | 2.5% |
| Nov 2025 | 32.8% | 22.2% | 11.2% | 12.4% | 7.7% | 5.7% | 3% | 2.8% | 2.3% |
| Dec 2025 | 32.8% | 22.7% | 11.2% | 12.5% | 7.2% | 6.2% | 2.8% | 2.3% | 2.3% |
| Jan 2026 | 30.1% | 24.6% | 10.2% | 11.2% | 8.6% | 6.9% | 3.1% | 2.9% | 2.3% |
| Feb 2026 | 30.8% | 25.3% | 10.9% | 10.7% | 8.5% | 6.1% | 2.8% | 3% | 2% |
| Mar 2026 | 30.3% | 24.8% | 11% | 10.9% | 8.5% | 6.3% | 3.3% | 2.9% | 2% |
| Apr 2026 | 29.1% | 23.9% | 12.8% | 11.3% | 8.8% | 6.1% | 3.3% | 2.8% | 1.9% |
| May 2026 | 29.1% | 24% | 12.7% | 11% | 8.5% | 6.1% | 3.2% | 3% | 2.2% |
| Jun 2026 | 31.3% | 22.3% | 12% | 10.1% | 9.6% | 6% | 3.4% | 3% | 2.1% |
| Jul 2026 | 34.8% | 22.1% | 11.6% | 9% | 9.5% | 5.8% | 3% | 2.5% | 1.7% |
| Aug 2026 | 29.4% | 23.5% | 12.1% | 10.6% | 9.2% | 6.2% | 3.6% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Glassons and H&M comparison changed over the last 12 months?
3 findings
- Glassons was ahead of H&M in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glassons’ estimated Share of Search among women's fashion retailers in New Zealand moved from 23.8% to 23.5%, and its estimated monthly branded searches moved from 196K to 197K.
- Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand moved from 7.1% to 6.2%, and its estimated monthly branded searches moved from 58.2K to 52.1K.
How did search popularity change for New Zealand women's fashion retailers in August 2026?
2 changes
In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%.
Estimated monthly branded searches for H&M in New Zealand fell 10.5% over 11 measured months, from 58.2K to 52.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Glassons’ and H&M’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glassons
25 branded search terms
- clothing glassons
- glassons
- glassons activewear
- glassons australia
- glassons bayfair
- glassons com
- glassons dresses
- glassons jeans
- glassons knits
- glassons lambton quay
- glassons linen pants
- glassons merino
- glassons near me
- glassons new market
- glassons northlands
- glassons nz
- glassons online
- glassons outlet
- glassons pants
- glassons sale
- glassons shirt
- glassons shorts
- glassons store
- glassons sylvia park
- glassons tops
H&M
21 branded search terms
- h and m au
- h and m dresses
- h and m gb
- h and m shop online
- h&m
- h&m au
- h&m australia
- h&m clothing
- h&m dresses
- h&m homes
- h&m india
- h&m jackets
- h&m jeans
- h&m m
- h&m online
- h&m pink shirt
- h&m queen street
- h&m store
- h&m sylvia park
- h&m uk
- hm nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.