Country Road vs Glassons:Which is more popular by branded search in New Zealand?
In August 2026, Glassons had more branded searches than Country Road among women's fashion retailers in New Zealand. Glassons was estimated to have 197K branded searches compared to Country Road’s 89.2K, and held a 23.5% Share of Search versus Country Road’s 10.6%.
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Which is more popular in search, Country Road or Glassons?
Compare the high-street fashion retailers New Zealand women shop for everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Glassons, Country Road. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Glassons | Postie | Country Road | Zara | H&M | Max | Witchery | Seed Heritage |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 11.9% | 10.9% | 8.4% | 7.1% | 3.6% | 3% | 2.5% |
| Nov 2025 | 32.8% | 22.2% | 11.2% | 12.4% | 7.7% | 5.7% | 3% | 2.8% | 2.3% |
| Dec 2025 | 32.8% | 22.7% | 11.2% | 12.5% | 7.2% | 6.2% | 2.8% | 2.3% | 2.3% |
| Jan 2026 | 30.1% | 24.6% | 10.2% | 11.2% | 8.6% | 6.9% | 3.1% | 2.9% | 2.3% |
| Feb 2026 | 30.8% | 25.3% | 10.9% | 10.7% | 8.5% | 6.1% | 2.8% | 3% | 2% |
| Mar 2026 | 30.3% | 24.8% | 11% | 10.9% | 8.5% | 6.3% | 3.3% | 2.9% | 2% |
| Apr 2026 | 29.1% | 23.9% | 12.8% | 11.3% | 8.8% | 6.1% | 3.3% | 2.8% | 1.9% |
| May 2026 | 29.1% | 24% | 12.7% | 11% | 8.5% | 6.1% | 3.2% | 3% | 2.2% |
| Jun 2026 | 31.3% | 22.3% | 12% | 10.1% | 9.6% | 6% | 3.4% | 3% | 2.1% |
| Jul 2026 | 34.8% | 22.1% | 11.6% | 9% | 9.5% | 5.8% | 3% | 2.5% | 1.7% |
| Aug 2026 | 29.4% | 23.5% | 12.1% | 10.6% | 9.2% | 6.2% | 3.6% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Country Road and Glassons comparison changed over the last 12 months?
3 findings
- Glassons was ahead of Country Road in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Country Road’s estimated Share of Search among women's fashion retailers in New Zealand moved from 10.9% to 10.6%, and its estimated monthly branded searches moved from 89.6K to 89.2K.
- Across the 11 months ending August 2026, Glassons’ estimated Share of Search among women's fashion retailers in New Zealand moved from 23.8% to 23.5%, and its estimated monthly branded searches moved from 196K to 197K.
How did search popularity change for New Zealand women's fashion retailers in August 2026?
2 changes
In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%.
In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Country Road’s and Glassons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Country Road
27 branded search terms
- country road
- country road belt
- country road botany
- country road cap
- country road clothing
- country road dresses
- country road handbag
- country road home
- country road knits
- country road linen pant
- country road mens
- country road near me
- country road new market
- country road newborn
- country road nz
- country road online
- country road scarves
- country road shop
- country road short
- country road sylvia park
- countryroad
- countryroad clothing
- countryroad co nz
- countryroad dresses
- countryroad nz
- countryroad online
- countryroad outlet
Glassons
25 branded search terms
- clothing glassons
- glassons
- glassons activewear
- glassons australia
- glassons bayfair
- glassons com
- glassons dresses
- glassons jeans
- glassons knits
- glassons lambton quay
- glassons linen pants
- glassons merino
- glassons near me
- glassons new market
- glassons northlands
- glassons nz
- glassons online
- glassons outlet
- glassons pants
- glassons sale
- glassons shirt
- glassons shorts
- glassons store
- glassons sylvia park
- glassons tops
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.