Cotton On vs H&M:Which is more popular by branded search in New Zealand?
In August 2026, Cotton On had more branded searches than H&M among women's fashion retailers in New Zealand. Cotton On was estimated to have 247K branded searches compared to H&M’s 52.1K, and held a 29.4% Share of Search versus H&M’s 6.2%.
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Which is more popular in search, Cotton On or H&M?
Compare the high-street fashion retailers New Zealand women shop for everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cotton On, H&M. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Glassons | Postie | Country Road | Zara | H&M | Max | Witchery | Seed Heritage |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 11.9% | 10.9% | 8.4% | 7.1% | 3.6% | 3% | 2.5% |
| Nov 2025 | 32.8% | 22.2% | 11.2% | 12.4% | 7.7% | 5.7% | 3% | 2.8% | 2.3% |
| Dec 2025 | 32.8% | 22.7% | 11.2% | 12.5% | 7.2% | 6.2% | 2.8% | 2.3% | 2.3% |
| Jan 2026 | 30.1% | 24.6% | 10.2% | 11.2% | 8.6% | 6.9% | 3.1% | 2.9% | 2.3% |
| Feb 2026 | 30.8% | 25.3% | 10.9% | 10.7% | 8.5% | 6.1% | 2.8% | 3% | 2% |
| Mar 2026 | 30.3% | 24.8% | 11% | 10.9% | 8.5% | 6.3% | 3.3% | 2.9% | 2% |
| Apr 2026 | 29.1% | 23.9% | 12.8% | 11.3% | 8.8% | 6.1% | 3.3% | 2.8% | 1.9% |
| May 2026 | 29.1% | 24% | 12.7% | 11% | 8.5% | 6.1% | 3.2% | 3% | 2.2% |
| Jun 2026 | 31.3% | 22.3% | 12% | 10.1% | 9.6% | 6% | 3.4% | 3% | 2.1% |
| Jul 2026 | 34.8% | 22.1% | 11.6% | 9% | 9.5% | 5.8% | 3% | 2.5% | 1.7% |
| Aug 2026 | 29.4% | 23.5% | 12.1% | 10.6% | 9.2% | 6.2% | 3.6% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Cotton On and H&M comparison changed over the last 12 months?
3 findings
- Cotton On was ahead of H&M in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cotton On’s estimated Share of Search among women's fashion retailers in New Zealand moved from 29% to 29.4%, and its estimated monthly branded searches moved from 239K to 247K.
- Across the 11 months ending August 2026, H&M’s estimated Share of Search among women's fashion retailers in New Zealand moved from 7.1% to 6.2%, and its estimated monthly branded searches moved from 58.2K to 52.1K.
How did search popularity change for New Zealand women's fashion retailers in August 2026?
2 changes
In August 2026, Cotton On lost estimated Share of Search among women's fashion retailers in New Zealand, from 34.8% to 29.4%.
Estimated monthly branded searches for H&M in New Zealand fell 10.5% over 11 measured months, from 58.2K to 52.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cotton On’s and H&M’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cotton On
29 branded search terms
- cotton on
- cotton on activewear
- cotton on body
- cotton on body activewear
- cotton on body nz
- cotton on clothing
- cotton on com
- cotton on dresses
- cotton on jeans
- cotton on mega
- cotton on mens
- cotton on near me
- cotton on nz
- cotton on online
- cotton on outlets
- cotton on sale
- cotton on shoes
- cotton on shorts
- cotton on store
- cotton on tops
- cotton on us
- cottonon
- cottonon clothing
- cottonon com
- cottonon dresses
- cottonon nz
- cottonon online
- cottonon store
- sylvia park cotton on
H&M
21 branded search terms
- h and m au
- h and m dresses
- h and m gb
- h and m shop online
- h&m
- h&m au
- h&m australia
- h&m clothing
- h&m dresses
- h&m homes
- h&m india
- h&m jackets
- h&m jeans
- h&m m
- h&m online
- h&m pink shirt
- h&m queen street
- h&m store
- h&m sylvia park
- h&m uk
- hm nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.