Country Road vs Postie:Which is more popular by branded search in New Zealand?
In August 2026, Postie had more branded searches than Country Road among women's fashion retailers in New Zealand. Postie was estimated to have 101K branded searches compared to Country Road’s 89.2K, and held a 12.1% Share of Search versus Country Road’s 10.6%.
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Which is more popular in search, Country Road or Postie?
Compare the high-street fashion retailers New Zealand women shop for everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Postie, Country Road. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Glassons | Postie | Country Road | Zara | H&M | Max | Witchery | Seed Heritage |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 11.9% | 10.9% | 8.4% | 7.1% | 3.6% | 3% | 2.5% |
| Nov 2025 | 32.8% | 22.2% | 11.2% | 12.4% | 7.7% | 5.7% | 3% | 2.8% | 2.3% |
| Dec 2025 | 32.8% | 22.7% | 11.2% | 12.5% | 7.2% | 6.2% | 2.8% | 2.3% | 2.3% |
| Jan 2026 | 30.1% | 24.6% | 10.2% | 11.2% | 8.6% | 6.9% | 3.1% | 2.9% | 2.3% |
| Feb 2026 | 30.8% | 25.3% | 10.9% | 10.7% | 8.5% | 6.1% | 2.8% | 3% | 2% |
| Mar 2026 | 30.3% | 24.8% | 11% | 10.9% | 8.5% | 6.3% | 3.3% | 2.9% | 2% |
| Apr 2026 | 29.1% | 23.9% | 12.8% | 11.3% | 8.8% | 6.1% | 3.3% | 2.8% | 1.9% |
| May 2026 | 29.1% | 24% | 12.7% | 11% | 8.5% | 6.1% | 3.2% | 3% | 2.2% |
| Jun 2026 | 31.3% | 22.3% | 12% | 10.1% | 9.6% | 6% | 3.4% | 3% | 2.1% |
| Jul 2026 | 34.8% | 22.1% | 11.6% | 9% | 9.5% | 5.8% | 3% | 2.5% | 1.7% |
| Aug 2026 | 29.4% | 23.5% | 12.1% | 10.6% | 9.2% | 6.2% | 3.6% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Country Road and Postie comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Country Road took it in November 2025, Postie took it in February 2026.
- Across the 11 months ending August 2026, Country Road’s estimated Share of Search among women's fashion retailers in New Zealand moved from 10.9% to 10.6%, and its estimated monthly branded searches moved from 89.6K to 89.2K.
- Across the 11 months ending August 2026, Postie’s estimated Share of Search among women's fashion retailers in New Zealand moved from 11.9% to 12.1%, and its estimated monthly branded searches moved from 98.1K to 101K.
How did search popularity change for New Zealand women's fashion retailers in August 2026?
1 change
In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Country Road’s and Postie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Country Road
27 branded search terms
- country road
- country road belt
- country road botany
- country road cap
- country road clothing
- country road dresses
- country road handbag
- country road home
- country road knits
- country road linen pant
- country road mens
- country road near me
- country road new market
- country road newborn
- country road nz
- country road online
- country road scarves
- country road shop
- country road short
- country road sylvia park
- countryroad
- countryroad clothing
- countryroad co nz
- countryroad dresses
- countryroad nz
- countryroad online
- countryroad outlet
Postie
6 branded search terms
- postie clothing
- postie dresses
- postie nz
- postie online
- postie plus
- postie store
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