How popular isPostie in search?
In August 2026, there were an estimated 101K branded searches for Postie in New Zealand which held steady over the last 11 months. Postie holds 12.1% estimated Share of Search among New Zealand women's fashion retailers and is ranked 3rd of 9 competitors for search popularity.
Cotton On29.4%
Glassons23.5%
Postie12.1%
Country Road10.6%Zara9.2%
H&M6.2%
Max3.6%Witchery3.2%
Seed Heritage2.2%
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Which women's fashion retailers compete with Postie?
Share of Search by month for Cotton On, Glassons, Postie, Country Road, Zara, H&M, Max, Witchery, Seed Heritage. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Glassons | Postie | Country Road | Zara | H&M | Max | Witchery | Seed Heritage |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 11.9% | 10.9% | 8.4% | 7.1% | 3.6% | 3% | 2.5% |
| Nov 2025 | 32.8% | 22.2% | 11.2% | 12.4% | 7.7% | 5.7% | 3% | 2.8% | 2.3% |
| Dec 2025 | 32.8% | 22.7% | 11.2% | 12.5% | 7.2% | 6.2% | 2.8% | 2.3% | 2.3% |
| Jan 2026 | 30.1% | 24.6% | 10.2% | 11.2% | 8.6% | 6.9% | 3.1% | 2.9% | 2.3% |
| Feb 2026 | 30.8% | 25.3% | 10.9% | 10.7% | 8.5% | 6.1% | 2.8% | 3% | 2% |
| Mar 2026 | 30.3% | 24.8% | 11% | 10.9% | 8.5% | 6.3% | 3.3% | 2.9% | 2% |
| Apr 2026 | 29.1% | 23.9% | 12.8% | 11.3% | 8.8% | 6.1% | 3.3% | 2.8% | 1.9% |
| May 2026 | 29.1% | 24% | 12.7% | 11% | 8.5% | 6.1% | 3.2% | 3% | 2.2% |
| Jun 2026 | 31.3% | 22.3% | 12% | 10.1% | 9.6% | 6% | 3.4% | 3% | 2.1% |
| Jul 2026 | 34.8% | 22.1% | 11.6% | 9% | 9.5% | 5.8% | 3% | 2.5% | 1.7% |
| Aug 2026 | 29.4% | 23.5% | 12.1% | 10.6% | 9.2% | 6.2% | 3.6% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.4% | 247K | -20.2% | -5.4 points | |
| 2, held 2nd | 23.5% | 197K | +0.41% | +1.4 points | |
| 3, held 3rd | 12.1% | 101K | -2% | +0.4 points | |
| 4, moved from 5th to 4th | 10.6% | 89.2K | +11.9% | +1.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.2% | 77.4K | -8.3% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.2% | 52.1K | +1.6% | +0.4 points | |
| 7, held 7th | 3.6% | 30.4K | +12.1% | +0.6 points | |
| 8, held 8th | 3.2% | 26.6K | +21.1% | +0.7 points | |
| 9, held 9th | 2.2% | 18.1K | +20.4% | +0.5 points |
29.4%
held 1st · 247K estimated branded searches · -20.2% vs prior month · -5.4 points
2.
Glassons23.5%
held 2nd · 197K estimated branded searches · +0.41% vs prior month · +1.4 points
3.
Postie12.1%
held 3rd · 101K estimated branded searches · -2% vs prior month · +0.4 points
10.6%
moved from 5th to 4th · 89.2K estimated branded searches · +11.9% vs prior month · +1.7 points
5.
9.2%
moved from 4th to 5th · 77.4K estimated branded searches · -8.3% vs prior month · -0.3 points
6.
6.2%
held 6th · 52.1K estimated branded searches · +1.6% vs prior month · +0.4 points
7.
Max3.6%
held 7th · 30.4K estimated branded searches · +12.1% vs prior month · +0.6 points
8.
3.2%
held 8th · 26.6K estimated branded searches · +21.1% vs prior month · +0.7 points
2.2%
held 9th · 18.1K estimated branded searches · +20.4% vs prior month · +0.5 points
Compare search popularity between Postie and its closest rivals
How has branded search demand for Postie changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Postie in New Zealand held steady, from 98.1K to 101K.
- Across the 11 months ending August 2026, Postie’s estimated Share of Search among women's fashion retailers in New Zealand peaked at 12.8% in April 2026 and was lowest at 10.2% in January 2026.
How did search popularity change for New Zealand women's fashion retailers in August 2026?
6 changes
In August 2026, Country Road overtook Zara to rank 4th among women's fashion retailers in New Zealand, at 10.6%.
In August 2026, Glassons gained estimated Share of Search among women's fashion retailers in New Zealand, from 22.1% to 23.5%.
In August 2026, Witchery gained estimated Share of Search among women's fashion retailers in New Zealand, from 2.5% to 3.2%.
In August 2026, Max gained estimated Share of Search among women's fashion retailers in New Zealand, from 3% to 3.6%.
In August 2026, Cotton On lost estimated Share of Search among women's fashion retailers in New Zealand, from 34.8% to 29.4%.
Estimated monthly branded searches for Zara in New Zealand rose 12.4% over 11 measured months, from 68.8K to 77.4K in August 2026.
How is Postie measured?
Brandwave collects information about searches that people make online using Postie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- postie clothing
- postie dresses
- postie nz
- postie online
- postie plus
- postie store
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Is Postie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.